www.brilliantnoise.com | @brilliantnoise

Get your guidelines off the shared drive and into hearts and minds Confab Central 2017

Lauren Pope @la_pope

DIFFICULT QUESTION 1:

Do your guidelines get used *every day*?

DIFFICULT QUESTION 2:

Are they *genuinely* useful?

MADE-UP FACT 1:

93% of all guidelines are a forgotten PDF on a shared drive.

MADE-UP FACT 2:

49% of guidelines aren’t actually all that useful.

Pretty frustrating when you put your heart, soul and sweat into them.

REASON 1:

You don't have the right guidelines. (Sorry. Not sorry.)

REASON 2:

Your guidelines aren’t in the right format.

FIX 1:

Make them useful and inspiring.

FIX 2:

Make them usable and findable.

TIP 1:

Do your research.

TIP 2:

Make your guidelines work harder, not your colleagues.

TIP 3:

Find a way to make them pay attention.

DEATH TO THE PDF ON THE SHARED DRIVE.

IDEA 1:

Run training sessions, workshops or webinars.

IDEA 2:

Build a wiki or website.

IDEA 3:

Make them interactive.

IDEA 4:

Make beautiful hard copies.

IDEA 5:

Give them personality.

Clair Byrd

Thank you (and seriously, death

to the PDF on the shared drive)

@la_pope | www.brilliantnoise.com | @brilliantnoise