Post on 15-Oct-2020
transcript
Getting the most from
Why use YouTube
• Still the world’s largest video sharing service – More than 1 billion unique users visit YouTube each month
• 19.1million per month in UK
– Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth
– 100 hours of video are uploaded to YouTube every minute
• Mobile-friendly – In some countries, around 40% of YouTube watch time is
on mobile devices
• More emphasis on social and engagement features • YouTube Live available to all “good-standing” users
• It’s free!
Most popular content types
Most popular marketing videos
YouTube video duration
• Default maximum duration for YT videos is 15 minutes
• Verified YT accounts can upload videos of up to 11 hours and 128Gb
• Average YT video length is 4.4 minutes (Comscore Jan 14)
• Usual advice is to make your video short as possible but….
– depends on engagement
Most popular marketing video lengths
Getting started - Creator Studio
Verifying your YT account
Making your content easy to find
• Google can’t watch video
• Titles, tags and key words are vital
– “video-friendly” key words
• Within reason, more is better
• Helps to drive views and engagement
– Comments, likes and subscriptions
Customising your YouTube channel
Add information for each video
Adding text and tags
Choose a thumbnail preview
• Custom thumbnails are now possible
• Need to be manually created and uploaded
Using annotations
• Layer text, diagrams and links over your video – Speech bubble: For creating pop-up speech bubbles with
text. – Spotlight: when the user moves the mouse over these
areas the text you enter will appear. – Note: For creating pop-up boxes containing text. – Title: For creating a text overlay to title your video. – Label: For creating a label to call out and name a specific
part of your video.
• Annotations can be clickable links – video, playlist, channel, Google+, subscribe, fundraiser
• Analytics will report numbers of clicks
Controlling comments
Sharing and embedding
Playlists
• A collection of videos from your account and other accounts
– Can be used to consolidate multiple accounts
• Playlists can be linked and embedded just like videos
Live events
• Any verified user in good standing can stream live video
• Quick version uses Google Hangouts On Air • Custom version allows more flexibility including
encoding options • Multicam feature enables viewers to select
camera angles • Live comment features • Record for later playback • Broadband upstream speed is the limiting factor
Basic set-up
RecoLive
Using Analytics
Using Analytics