Hi

Startup #1 – Taking CAD to the Web/Mobile

Reaching 10M users in two years

Startup #2 – Leveraging Big Data/Cloud to change how R&D teams work in the cloud

Getting to bloggers

I’m a good looking, smart

and fun app,

Why don’t you want to

write about me?

Bloggers are story tellers

Tell them a good story

#1

Getting out of the ‘niche’ – making a vertical app horizontal

boring interesting

Tell a good story

#1 Tell a good story

#1 Tell a good story – give concrete examples

#1 Tell a good story - your content should be worth watching by itself

Why our product is interesting/ important/ revolutionary?

Why writing about our product will drive more traffic to you?

#2 Understand who you’re writing for

#2 Understand who you’re writing for

#2 Understand who you’re writing for

Aligning our story to other successful posts

#2 Understand who you’re writing for

Autodesk who?

Are you from Facebook, Google, Apple or Amazon?

Yes

WooHoo!

No

Say who?

#3 Who are you?

Taking a personal angle

#3 Who are you?

Milestones (get creative), customer stories, data, general topic

#4 Why now?

Great story

+

Beautiful images

+

Video

90% baked story

+

The ‘10 minutes mix and serve’ rule

News

+

#5 Summary

You’re the only one getting this mail I know your blog and approaching you for a reason

Don’t write too much about yourself or the company Name dropping

Why now? Why your readers should care about Takipi?

Similar to something Which worked before

What can your readers use Takipi for?

End with a question

Don’t neglect your signature

Which blogs should I approach?

Medium size blogs

Small/ personal blogs

Tip : Notice where your competitors are going back to

www.similarsites.com

Mmm… my product isn’t ready yet

Is there something to do in the meanwhile?

Guest posting

Tip : start with ‘How to’ articles

I Know what I’m doing

What’s in it for you

Question

4 Hours Later

Say Thanks!

You read blogs all the time. Use this time to understand how bloggers think

Looking for great titles

What is the most popular content

Personal Blog – www.startupmoon.com

To really understand bloggers, there’s only one thing to do

Thanks!

Iris.shoor@takipi.com

@irisshoor

www.startupmoon.com

Running on Java? Let me know