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GfK Retail and Technology The Netherlands 20 April 2011
“The “The “The “The “The “The “The “The ThingsThingsThingsThingsThingsThingsThingsThings of of of of of of of of
Internet”Internet”Internet”Internet”Internet”Internet”Internet”Internet”Internet”Internet”Internet”Internet”Internet”Internet”Internet”Internet”“Over de snelheid waarmee de Nederlandse consument “Over de snelheid waarmee de Nederlandse consument
de fysieke wereld laat versmelten met de virtuele”de fysieke wereld laat versmelten met de virtuele”
LaurensLaurens van den Oevervan den OeverCommercial Commercial DirectorDirector GfKGfK RetailRetail and and TechnologyTechnology@@laurensgfklaurensgfk
GfK Retail and Technology The Netherlands 20 April 2011
GfK Retail and Technology The Netherlands 20 April 2011
GfK Retail and Technology The Netherlands 20 April 2011
Bricks Bricks onlyonly
Pure Pure PlayersPlayers
BricksBricks&&onlyonly PlayersPlayers
offlineoffline onlineonline
&&Clicks Clicks
GfK Retail and Technology The Netherlands 20 April 2011
Forecast off/online 2010-2015Binnen gemeten Non-food markten GfK
GfK Retail and Technology The Netherlands 20 April 2011
Online aandeel verdubbeld tussen jan08-dec10
GfK Retail and Technology The Netherlands 20 April 2011
offline online
Elk assortiment is multichannel…
Pakketreizen
autovakanties
Weekendje weg
wintersport
autovakanties
Cruise
Groepsrondreizen
Busreis
GfK Retail and Technology The Netherlands 20 April 2011
Online/offline aankoop wasmachines Nederland
GfK Retail and Technology The Netherlands 20 April 2011
OfflineOffline vsvs OnlineOnlineOfflineOffline vsvs OnlineOnline
GfK Retail and Technology The Netherlands 20 April 2011
GfK Retail and Technology The Netherlands 20 April 2011
120
140
160
180
Index omzetontwikkeling Bricks&clicks vs Pureplayers
60
80
100
120
January
2010
February
2010
March
2010
April 2010 May 2010 June 2010 July 2010 August
2010
September
2010
October
2010
November
2010
December
2010
Click&Mortar Online
Pureplayers
GfK Retail and Technology The Netherlands 20 April 2011
DeelnemendeDeelnemende partijenpartijen: 1300 point of sales (online and offline): 1300 point of sales (online and offline)
GfK Retail and Technology The Netherlands 20 April 2011
Relatie zoekgedrag online vs boekingen reisbureau
12000
14000
16000
18000
20000
0
2000
4000
6000
8000
10000
GfK passagiers
Zoover clicks
GfK Retail and Technology The Netherlands 20 April 2011
GfK Retail and Technology The Netherlands 20 April 2011
Toegang Toegang vsvs BezitBezit
GfK Retail and Technology The Netherlands 20 April 2011
500
600
700
Fysiek offline Fysiek online Digitaal
Music: (NL) Market Music: (NL) Market forecastforecast in in valuevalue
Heavy Heavy marketmarket declinedecline in in whichwhich digital digital isis lessless thanthan a a quarterquarter!!
-
100
200
300
400
2006 2007 2008 2009 2010 2011 2012
-7% -7% -8% -5% -14% -13% -7%
GfK Retail and Technology The Netherlands 20 April 2011
4
5
6
40
50
60
Fysiek offline Fysiek online Digitaal TOTAAL MUZIEK HARDWARE
Music: (NL) Market Music: (NL) Market forecastforecast in in unitsunits
In (In (paidpaid) ) unitsunits howeverhowever, , overover half half thethe marketmarket isis digital!digital!
0
1
2
3
-
10
20
30
2006 2007 2008 2009 2010 2011 2012
-5% -5% -3% -1% 0% 6%
GfK Retail and Technology The Netherlands 20 April 2011
GfK Retail and Technology The Netherlands 20 April 2011
Innovatie opent Innovatie opent distributiedistributie
GfK Retail and Technology The Netherlands 20 April 2011
Verwachtingen online retailpartijen: inzet nieuwe kanalen
Basis = n=55Vr: In welke mate verwacht u in 2011 ook via mobiel en applicaties en widgets te gaan verkopen?
GfK Retail and Technology The Netherlands 20 April 2011
3
4
Th
ou
san
ds
0
1
2
Jaar 1 Jaar 2 Jaar 3 Jaar 4 Jaar 5
GfK Retail and Technology The Netherlands 20 April 2011
40%
60%
80%
100%
120%
140%
160%
M18-24
V18-24
M25-34
V25-342+ hh
met kleine kinderen
oudere kinderen
Tablet Tablet bezitbezit vs vs aanschafplannenaanschafplannenmaartmaart 20112011
0%
20%
40%
M35-49
V35-49
M50+
V50+inkomen laag
inkomen midden
inkomen hoog
1 persoons hh
bezit
aanschafplan
Bron: Intomart GfK
GfK Retail and Technology The Netherlands 20 April 2011
WEB TV Huishoud Penetratie Forecast 2009 t/m 2013
60%
80%
100%
WEB TV
2%
8%
20%
36%
56%
0%
20%
40%
60%
2009 2010 FC 2011 FC 2012 FC 2013
GfK Retail and Technology The Netherlands 20 April 2011
GfK Retail and Technology The Netherlands 20 April 2011
200
4
0
50
100
150
jan 06 mei 06 sep 06 jan 07 mei 07 sep 07 jan 08 mei 08 sep 08 jan 09 mei 09 sep 09 jan 10 mei 10 sep 10 jan 11
3GS
3G
GfK Retail and Technology The Netherlands 20 April 2011
GfK Retail and Technology The Netherlands 20 April 2011
263416
885
Handset sales in Netherlands, since 2002 (units)
5.930.000(-0,8%)
5.980.000(+1,2%)
Mobile/Smart Phones Mobile/Smart Phones HandsetHandset sales Netherlands sales Netherlands (‘100%’ estimation / basis: GfK Panelmarket)
5.930.000(0%)
2.730
3.700
5.009 4.850 5.0415.398 5.489,00
5.095
3.800
2880
106216
263416
885
2.130
3050
2002 2003 2004 2005 2006 2007 2008 2009 2010 FC 2011
2.730.000
-
GfK Retail and Technology The Netherlands 20 April 2011
And the winner is?? And the winner is??
GfK Retail and Technology The Netherlands 20 April 2011
Best of Best of bothbothworldsworlds!!worldsworlds!!