Give to Get: Real-World Dividends from Social Networking

transcript

Presentation to the Boston KM Forum31 March 2009

• SharePoint Consultant with Knowledge Management Associates

• Mobile knowledge worker

• Project teams I work with are agile, constantly changing, never all in the room at the same time.

About Me

I’m a Consumer

• Flickr photos• Q&A from community members• Articles & opinion about companies/products/topics• Blog content• Reviews• SlideShare• YouTube videos• Wikipedia

• Flickr photos• Blog content• SlideShare• Forum questions

& answers• Reviews• Delicious Links

I’m a Producer

Day in the life

• Check company news before going to clients / check profiles of those w/whom I’m meeting

• Change IM status so co-workers know where I am• Encounter issue at client site – research blogs, ask

community (Twitter for fast response)• Link to good information on delicious• Take screenshots, upload to Flickr• Blog solutions w/screenshots• Share delicious links with clients• Search People info @client sites

How I Use The Tools

Flickr 11/9/05

Delicious 8/15/06

Blog 9/13/06

FaceBook 10/6/06

LinkedIn 10/20/2006

Twitter 12/19/06

SlideShare 2/15/09

KMA SharePoint

Client SharePoint

Producer Consumer Member Since

WeeklyMonthly or occasionally

How social tools serve me

• Finding answers• Making connections – personal & professional. (Not just

with colleagues but with partners, vendors, clients, as well as competitors, and those doing similar or complementary work in other locations.)

• Creativity• My brand• My company• Ear to the ground / Having a grasp on what’s coming next• Maintaining relevance• The potato chip / coffee break

Recommendations

Reciprocate

Turn Chaos into Order

• Simplify• Use tools

• Filter• Measure

Find Yourself

Warnings & Concerns

The information that flows through these tools is difficult to capture.

Employees may break regulations by participating in informal discussions.

Most of these tools come with their own email account…

...and their own profile.

These tools are a threat to national security.

You could get fired.

These tools might not be there next week.

Conclusion

Your stories?

Resources

• Joel Oleson on Successful Twitter microblogging - http://www.sharepointjoel.com/Lists/Posts/Post.aspx?List=0cd1a63d%2D183c%2D4fc2%2D8320%2Dba5369008acb&ID=110

• Discussion – “Why do the securities industry compliance staff have such a negative view of Linkedin and other social media?” - http://www.linkedin.com/answers/finance-accounting/financial-regulation/FIN_FRG/411279-548650?trk=NUS_ANSW_q_title&goback=%2Ehom

• Guy Kawasaki on Twitter as “Twool” - http://blog.guykawasaki.com/2008/12/how-to-use-twit.html

• 10 privacy settings every facebook user should know – http://www.facebook.com/ext/share.php?sid=143902080594&h=wWGst&u=XrmPm

• Xobni• ReTweetRadar, Twitterific, Twitrans, TwitSpy,

Twilert, TweetDeck, TwitPic, TwitterFox, Twitstat, Tweetrush, Twitterfeed, Tweetpotato, Splitweet, Qwitter, Twhirl, Power Twitter

• Company Buzz for LinkedIn• Google alerts• Delicious toolbar

For Microsoft SharePoint users:

• Managing Social Networking with MOSS 2007 - http://go.microsoft.com/fwlink/?LinkID=98123&clcid=0x409

• How to Get the Most Value from Social Computing for Business with Microsoft - http://download.microsoft.com/download/a/c/2/ac2fd45a-7749-43dc-9047-ceaea078a221/Get_the_Most_Value_from_Social_Computing_for_Business.doc

Of Additional Interest

• 10 creative uses for Twitter - http://www.sitepoint.com/blogs/2008/12/18/the-10-most-creative-uses-for-twitter/

• Surgeons send 'tweets' from operating room - http://www.cnn.com/2009/TECH/02/17/twitter.surgery/index.html

• Student twitters his way out of jail - http://www.cnn.com/2008/TECH/04/25/twitter.buck/index.html

Photo CreditsSlide # Title & Author

2 Untitled by Winslow Martin

3 “Books” by Markus Moning

4 “Answering the nation's need for womanpower, Mrs. Virginia Davis made arrangement for the care of her two children…” from the Library of Congress

8 “Direction Signs” by Homer Simpson’s Donut

9 “Giving Thanks” by TheAlieness GiselaGiardino²³

10 “chaos and order” by noniphon

12 “Commit No Nuisance Sign London” by greenwood100

13 “MX007S20 World Bank” - World Bank Photo Collection

14 “The line is in!” by Valerie Rice / zwanzig on Flickr

15 “Christmas Mail (LOC)” – Library of Congress

Photo Credits continuedSlide # Title & Author

17 “One of America's new warships of the air, a mighty YB-17 bomber…” by Library of Congress

18 “Failwhale Desktop” by PJ for President

19 Various sources on Flickr

20 “Three Rivers Petroglyph Site 7/7” by Richard Johnson, a.k.a. rovingmagpie on Flickr

21 “Interviewing an Hysterical Witness to the Marachino Cherry Murder” by ricko

Thank You!Sadie Van Buren

svanburen[at]kmainc.com

Bloghttp://amatterofdegree.typepad.com/a_matter_of_degree/

Del.icio.ushttp://del.icio.us/sadalit

Twitterhttp://twitter.com/Sadalit

Flickrhttp://www.flickr.com/photos/sadalit/

Bliphttp://blip.fm/sadalit

Also LinkedIn, Facebook, MySpace…

Give to Get: Real-World Dividends from Social Networking

Technology