Post on 29-Oct-2014
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Business today is about near-instantaneous response.
Furnished or Unfurnished! That is the questions!
Gates writes "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."
Furnished or Unfurnished! That is the questions!
The Social Media Data Stacks
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NM Incite found that social network
users see the platforms as a useful
shopping and research tool, and
participate with the desire to view and
contribute to reviews of products and
services. 68% of social media users
(71% of parents and 64% of non-
parents) go to social networking sites to
read product reviews and more than
half use these sites to provide product
feedback, both positive and negative.
Getting coupons is also popular, with
58% overall usage (64% of parents and
56% of non-parents).
SocNet Users Want Deals, Discussion
Social Media Use for Products/Services Information% of respondents, October 2011Source: NM Incite
Reviews & Coupons drive traffic and conversation online
The Social Media Data Stacks
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SocNet Users Want Deals, Discussion
Social Media Use for Products/Services Information% of respondents, October 2011Source: NM Incite
Engage your community with Coupons sites!365 Days of Savings!
Frame on Leasing Desk with featured coupon!Coupons Services – search and print!
Never compromise your address – this is a decision you have to LIVE WITH!
if you want to save money – live here & shop at Walmart
Where do you find content?
Choose a business that already provides coupons that many of your residents would use.
Engage your community with useful sites!365 Days of great connections!
Frame on Leasing Desk with featured connection!
Be creative on Facebook!
Begin by establishing your socialsocial brand!
The Social Media Data Stacks
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Edison Research and Arbitron
found that 80% of US social
network users preferred to connect
with brands through Facebook.
This dwarfs all other social media
networks, with Twitter in a tie with
“Don’t Know” for a very distant
second place, at 6% of users.
8 in 10 Connect to Brands on Facebook
Preferred Social Network for Brand Connection% of social network users, May 2011Source: Edison Research and Arbitron
Facebook TOPS all the social media marketing toolsIt’s time to show your FACE – on Facebook!
YOU create the moment!27% of the time is on the Newsfeed – this is where WE LIVE!
This is about connecting people!Make your message Duplicable & Sharable!
Ready or not – here I come!
Don’t hide! Be found!
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Make your propertyDuplicable & Sharable!
Leveraging your existing photos and video, hosted on popular sites for free, shared easily among both future residents & residents = MAX ROI!
ONE Click shares our secret with the largest social media networks!
ONE Click shares our secret with the largest social media networks!
Add your YouTube video to PowerPoint presentations and upload to Slideshare.net for free hosting!!
Building SEO Moments 160 Facebook friends x 45 posts = 7200 newsfeed views
Building SEO Moments Stage a Tweet
social moment!!!
Building SEO Moments
Stage a social moment with a SHOWER SCEEN!!!
Building SEO Moments Hang a picture frame from a tree for a Facebook status update!
The Authentic Voice of the ConsumerLet you resident TELL THEIR STORY!
“Toni, I get to live
here!”
Would you like to take a shot?
Look for resident moments you can turn into turned on moments!Upload to Yelp, tweet, add to a Foursquare Tip and post on Facebook!
Facebook Photo boothCostume Calendar Photo shoot
February Shopping ListHow about Valentine’s day in Paris?
www.allposters.com
February Shopping ListHow about Valentine’s day in Paris?
www.allposters.com
February Shopping ListHow about Valentine’s day in Paris?
www.allposters.com
Valentines Shopping List
www.shindigz.com
www.oriental.com
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Come by our IRISH Facebook photo booth in the office where you will find seasonal party decorations, a lime boa, shamrock necklace, leprechaun and sequin hats, “Irish Today” necklace, shamrock tattoo sleeves, shamrock tiaras and Blarney Zone party tape! Take a Facebook picture this month that shows your IRISH!
Call us today to schedule a Facebook photo shoot featuring Madi Gras, St.
Patty’s Day& the Birthday Party Boxes!
MarchMarch
17th17thMarch
March
17th17th
Show your IRISH on your Facebook page!
http://partysupplieshut.makesparties.com
http://partysupplieshut.makesparties.com
Happy Birthday!
Geo-taggingShare you location, tips and specials with all of their friends!
Meet Cal – the virtual tour guide at UC BerkeleyFind out interesting facts and information at check-ins throughout the campus.
Add a SpecialSpecial to your venue!
Add to the to doto do list!
Help your residents earn badgesbadges!
Foursquare provides you with detailed reports
Get your residents to check in check in many places!
• Home Sweet Home• Loving the Spa• Great Work Out * Relaxing at the Pool• Business Center• Resident Garden• Close Care Center• Mail Room
Add tips, pictures, things to do and rewards for the Mayor
Reward the Mayor!
Healthy Healthy HolidaysHolidays
The Trails at Mt. MoriahThe Trails at Mt. MoriahThe PERFECT FIT for your lifeThe PERFECT FIT for your life
Healthy Healthy Lives HereLives Here
The Trails at Mt. MoriahThe Trails at Mt. MoriahThe PERFECT FIT for your lifeThe PERFECT FIT for your life
Check in at our Fitness Center and win a free red or green apple. PLUS The resident Mayor on the first at 5PM will earn $50 of their next months Rent November, December & January! Join the Weight Loss Challenge in our Healthy Holiday program and the Resident Contestant with the highest % of weight loss ___________ 2013 will will ONE MONTH FREE RENT!
Healthy Healthy HolidaysHolidays
SummaryEngage your residents & Future Residents
to check in check in many places!
Creative Check in’s for Turned on moments Bubble away my toil and trouble – Hot tub Giving my all in the Fitness CenterRelaxing at the Pool Love the Business Center Love my garden – Resident Garden Washing my clothes tonight – Clothes Care Center Got my mail! – Mail Room
Add tipscome by the office get a FREE romance novel
pictures – resident events
Add things to do - ideas for using amenities
Contest to rewards for the Mayor
Target Audience•Future Residents•Area Residents•Area visitors•Residents
Marketing Goals•Increase check ins•Create Turned on moments•Engage Area visitors•Engage Residents
Build positive reviews onlineLook for YELPERS – the filter will remove random reviews!
Google Trends
You can also add Deals on
Find what you need with reviews, map, highlights, tips, pictures.
Yelp helps you find what you are looking for with advice, maps, reviews,
pictures and tips
You must understand how this site works to have success in building great reviews!