Post on 06-May-2015
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GOING MOBILE@SATYAJEET
“A ridiculously easy way to discover new places
to eat and drink.”
>
17%
51%
32%25%
52%
23%
Desktop only Desktop + Mobile Mobile only
Q1 2013 Q1 2014
FACEBOOK MAUS
SOURCE: FACEBOOK Q1 2014 EARNINGS SLIDES
63% mobile traffic
#5 things
#1 MINIATURISATION
“Desktop behaviour is ‘diving’ while mobile is ‘snorkelling’ !
- Rachel Hinman (Nokia)
Repetitive now Checking for the same piece of information over and over again.
!
!
Bored now Who have time on their hands and are a lot more like casual Web surfers.
!!
Urgent now They request to find something specific fast.
Graceful Degradation
Mobile First Design
#2 TAKING BABY STEPS
“A minimum viable product is a strategy used for fast and quantitative market testing of a product or product feature. !
It has just those core features that allow the product to be deployed, and no more.”
MINIMUM VIABLE PRODUCT
CLEARTRIP MOBILE IN 2010
CLEARTRIP MOBILE NOW
#3 TIME IS MONEY
!
20% searches done on mobile are same day.
Cleartrip
!
35% users were within 1mile of the property. Priceline
#4 CROSS CONNECT
“75 billion devices will be connected to the Internet Of
Things by 2020.” !
~ Morgan Stanley
USAGE PATTERNS
Sequential
Simultaneous
ComplementaryMulti tasking
TOP SEQUENTIAL ACTIVITIES
Source: Google
#5 GOD IS IN THE DETAILS
If ‘x’ amount of effort is required to make a product to 90% complete, !
taking it to 99% will take another x !
and the last .9% will take another.
99.9% PRINCIPLE
DESIGN MOBILE FIRST !
TAKE BABY STEPS !
SAVE TIME !
CROSS CONNECT !
POLISH LIKE HELL
@SATYAJEET
#WEAREHIRING
“Simplicity is the ultimate sophistication.” !
~ Leonardo da Vinci