Post on 13-Aug-2015
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Google Confidential and Proprietary 1
Google HK
Online Partnerships Team
Google Ad Monetization Solutions
Google Confidential and Proprietary 2
Concerns of many website owners...
Manpower? Time?
Technical background?
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Riding the Monetization Wave
Quality content
Monetization strategy
Mobile is King
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Google Confidential and Proprietary 5
eCommerce Content
Sites with ad monetization by verticals
Listing
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“Shoppers” are actually ‘Browsers” searching for information
eC
om
me
rce
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Who is the “Shopper”?
eC
om
me
rce
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eC
om
me
rce
Example: Sasa.com
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eC
om
me
rce
Example: Loveitsomuch
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eCommerce ContentListing
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Lis
ting
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Recruit.net ad placement Lis
ting
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eCommerce ContentListing
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Co
nte
nt
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Co
nte
nt
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eCommerce Listing Content
Ad monetization Strategy by verticals
1. Ad monetization targets ~95% of your non-buyers
2. Homepage: Content ads
3. Search result page: Search ads + 1 content ad
1. Ad monetization as 2nd tier revenue after paid listings
2. Homepage/ articles pages: Content ads
3. Search result page: Search ads + 1 content ad
1. Ad monetization targets overall traffic
2. Homepage/ session pages: Content ads
3. Article pages: customized text ads
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Google AdSense
The flexible, hassle free way to earn revenue from all of your online ad inventory.
• 200B ad impressions served per month• $7B+ paid to partners annually worldwide
And more…
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Monetize Across All of Your Online Content
Google AdSense ads can serve on
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Sites VideoMobile
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Ad Monetization
Desktop and Mobile site ad Monetization● Revenue= Ad imp x CTR x CPC● Free and easy to monetize your traffic● Multiple ad sizes and customized formats● Ad blocking by categories/ URL● Advanced reporting
Mobile app monetization● Same offering as AdSense
google.com/adsense
admob.com
$
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GO MOBILE + Monetization
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Majority of our daily media interactions are screen based
90%Smartphone Laptop/PC Tablet Television
Radio Newspaper Magazine
10%
of all media interactions are screen based
of all media interactions are
non-screen based
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User preferences for devices change throughout the day
Source: ‘The New Multi-Screen World’, Google & Ipsos, US, Aug 2012
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BrowsingThe internet
SocialNetworking
ShoppingOnline
Searchingfor info
ManagingFinances
Planning a Trip
Watching anOnline Video
65% 63% 65% 47% 59% 66% 56%
60% 58% 61% 45% 56% 58% 48%
4% 5% 4% 3% 3% 8% 8%
Started on a smartphone
Continued
on a PC
Continued on a Tablet
Smartphones are the most common starting place for online activities
Source: ‘The New Multi-Screen World’, Google & Ipsos, US, Aug 2012
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What would happen if I don’t have a mobile site?
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"Mobile Friendly" Search Algorithm Change
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When users have unfriendly mobile experience
40%
61%
mobile users will go to its competitors site
mobile users will not go back to the site
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Now when I have a mobile site, how do I monetize it?
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Mobile Ad Placement Trend
導覽區域
標題
標題
標題
……
Navigation
Title
Content
Content
320X100
300X250
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Other Popular Ad Formats
Full screen ad Anchor ad