Incorporating Google + Into Your Mobile Recruiting Strategy

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Jon Parks

Founder and Lead Dijital Strategist @ Dijital Farm, Digital Marketing Consultant, Instructor in Social Media, SEO, PPC & Google Analytics

Contact InfoFrom Jon Parks’ Profile

Email: jparks@dijitalfarm.comPhone: (919) 901-0485Google Plus: +Jon ParksTwitter: @jonparksLinkedIn: LinkedIn.com/in/jondparks

Jon Parks

“no one uses Google Plus”

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But G+ has a secret Weaponhint: it impacts organic search

results

Basic Structure of G+

Personal Profile

Community Company

Page

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The Personal Profile

• Your personal “home” on Google+

• Your way “into” G+

• Can post, share, comment & +1 as you engage with others

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The Company Page

• The corporate “home” on Google+

• Allows company to share, post, comment & +1 to engage with others

• Can be tied to Google Plus Local account (Google Places)

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Communities

• A place for group discussions

• Focused on a specific topic or interest

• Can be open or closed

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3 “Killer” features on G+

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Search plus your world

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Google Authorship

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Hangouts on Air#mRec13

G+ and your recruiting strategy

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G+ and Your recruiting strategy

1. Get involved in Google+

•Create a personal profile

•Create a company page

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G+ and your recruiting strategy

2. Start a Google Plus Community

•Landscape is wide-open right now. No dominant players.

•Great opportunity for you to share your content and engage with others

•Key: pick a niche & specialize (i.e. recruiting in the biotech industry)

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G+ and your recruiting strategy

3. Start a Hangout on Air (HOA) series

• Purpose: generate great video content (has organic search implications, too!) & engage with your target audience

• Bring in those you deem to be “experts” to lead the discussion

• Use the series to tell your recruiting story

•Share & re-share the video across all your marketing platforms (blog, email, other social networks, etc.)

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Conclusion

• You know that mobile is a fast-growing platform

• Google+ gives you the chance to impact organic search

• G+ helps you strengthen your brand & tell your story

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