Adwords Campaign Strategy & Structure optimisations Google Shopping Ads - Masterclass II

Sokrati Inc. | www.sokrati.comFor limited distribution only.

How to run the “Cafe on the Beach”

Be

ThereBe

PreparedBe

Good

Be

There

Bike generate varying profit across types, bids reflect this variation

Clothing and parts have less variation, so 1 bid per categoryEverything else catches misc. products

Be

Prepared

BrandCleanImage

Be

Good

How to run the ‘Great Shopping Campaign’

Bid Feed Website

Build your Campaigns, the (b)right way!

Understanding the E-Commerce Setup

Ideal Campaign Structure

Understanding Marketplaces

Multiple Sellers for same Product

Understanding Variants-Multiple sellers for same SKU!

Campaign Settings

Campaign Priority Bid Visibility

Scenario 1

High 5.00 Preferred to serve impressions

Low 3.00

Scenario 2

High 3.00 Preferred to serve impressions

Low 5.00

Campaign Priorities

Understanding Geographies!

Understand the Right Geos

Devices that Work!

Sokrati’s E-Commerce Research Report for Q1 2016 has been appreciated by the whole industry for being exhaustive and unique. We’ll be mailing this across to you shortly, in case you missed it!

Masterclass 3 - Dates for August to be informed soon!

Sign-up for a 50 point, free-of-charge audit of your GMC accounts on www.sokrati.com or request a 1:1 consultation with our Business Strategy team.

To reach out to us with any queries, write to us on conversations@sokrati.com.

What’s Next?