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Gustavo Fernandes

Google ShoppingVALUE PROPOSITION

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What is Google Shopping?

• Google Shopping proposes to be a market place for consumer and merchants.

• The tool also deliver different necessities for merchants and consumers.

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Google Shopping - Coffee

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Google Search - Coffee

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Google Shopping Extra Information

Consumer• Search for a product all in

the same webpage from different stores

• Create a list of products based on a search and share with someone to discuss

• Evaluation of the product and Merchant by the users

• No cost

Merchants• Connect Merchants to new

consumers.• Rating of the Merchant• Pay per click based on the

Bid Model• Metrics tool similar to

google Adwords and Merchant Center

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Value Proposition

Consumer• Easy to use• Price Search• Free• Products review• Merchant reviews (increase

security)

Merchant• Access to consumer• Easier to spread your

website• Cheaper solution than using

the traditional Google words and more focus to the concrete sales channel

• Easy to set up/include a new product

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Pros vs Cons

“Less costly” to Merchant than traditional adwords

Better use of advertisement fund

Create relevance for small player

Create “safety” for buyers

x Does not cover all the prices available in the internet

x No transaction done by Google

x No guarantees for “the service”

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What does come next from Google Shopping?

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Google Shopping Express

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Google Shopping Express

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Google Shopping Express

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Gustavo Fernandes

Thank you very much!

Q&A