Government Social Media: Why it Matters & How to Do It

Part 2 - Social Media: Tools, Usage and Best PracticesOctober 14, 2010

Brought to you by:

Today’s Speakers

Steve Ressler

President and Founder

GovLoop

Kay Morrison

Senior Advisor, Office of Web Communications

U.S. Environmental Protection Agency

Kristy Fifelski

Web Services Program Manager

City of Reno, Nevada

Kent Cunningham

Government Solutions Architect

Microsoft

Housekeeping

• Twitter Hash Tag: #gltrain

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GovernmentSocial MediaPresented by Kristy FifelskiCity of Reno Web Services Manager

Govloop – Microsoft Webinar

Oct. 14, 2010Hands-on tips from the City of Reno, Nevada

Reno’s current stats…

Fans on Facebook: 8,524

Followers on Twitter: 1,624

YouTube Video views: 51,979

Why do people like connecting with Reno via social media?

(we’re not even promoting it on our website…yet)

New Reno.gov

Our three recommendations

Customize

Integrate

Have a sense of humor

CustomizeMost social media sites allow for some level of branding

CustomizeTo logo or not to logo?

Integrate

Integrate

Involver

CMS integration

the power of theshare button

Please have a sense of humor

When is it okay?

Additional thoughts…

Deleting comments

Facebook ads

Metrics/reporting

Contact Me!

Kristy FifelskiWeb Services ManagerCity of Reno, Nevadafifelskik@reno.gov775-785-5818

www.kristyfifelski.com

An exploration of social media best practices at EPA

Kay Morrison

US Environmental Protection Agency

Official Policy

• It is EPA’s policy to use social media where appropriate in order to meet its mission of protecting human health and the environment.

• We’re bound by all applicable laws, regulations, and requirements

Tips

• Write for your audience

• Use traditional and new means for outreach

• Expect off topic comments

• Keep reaching out to bring in new comments

Thanks!

morrison.kay@epa.gov

Kent.Cunningham@Microsoft.com

Microsoft Public Sector Innovation

+1-425-707-0914

Social Tools for Government

Citizens want to engage

On whatever

device they’re

using at that

moment

Across a

number of

different

mediums

Online and 24X7X365

Citizen Engagement that’s

Actionable!

Gov 1.0 Gov 2.0 Gov 3.0?

Personal Websites

Virtual Workspaces

Enterprise Portals

Instant /Txt Messaging

Presence

Web Conferencing

Expertise Location

Composite Application

Blogs

Wikis

RSS Feeds

Social Networks

Tagging

Social Bookmarking

Personal Profiles

Mashups

Challenges for Government Adoption

Risks

More information silos

Unfamiliarity of tools

Confidentiality risks

Loss of control

Integrated and extensible existing infrastructure

Familiar user experience

Privacy & security settings

Governance & compliance

Solutions

MS Social Computing Platform

SharePoint 2010 "MySite"

My Network

Create a Social Network

Alerts

Note Board

Status Updates

Presence, Photos, and Contact Card

Everywhere

Expertise Search - People

Ratings

Blogs

Wikis

VIDEO: Training, Public Announcements, Promotions/Campaigns

• Communications

• Search

• Citizen portal

• Interactive forms

• Geographical IS

• Intranet portal

• Web space

• Citizen contact center

• Case Management

• Document and record

management

• Electronic Payment

• Dashboards

• Balanced Scorecard

• Financial Management

• Financial reporting

• Lower Management Costs

Microsoft eGov 2.0 Toolkit

• DEMO: http://www.microsoftpsdemos.com/demos/gov20

• DOWNLOAD: http://egov.codeplex.com/

Municipality of Anchorage

Introducing Microsoft TownHall

http://AmericaSpeakingOut.com

O’Reilly Gov 2.0 Conference

Not just on the web… everywhere

Mobile

Social

Tablets

Web

Widgets for

3rd Party Sites

Intranet

PC / Mac

Facebook Integration

What does it cost?

No servers to buy

No new IT staff to hire

No long term commitments

• download at: code.msdn.microsoft.com/TownHall

Microsoft TownHall software is available at

no cost!

• www.microsoft.com/windowsazure/offers/ Only requirement is that it run on the Azure platform

• find partners at: www.micrsoft.com/TownHall

Customize in-house or engage our partners

Bing.com/Social

Deciding what to measure

• Avoid false metrics

• Number of people signed up (you aren’t in this for advertising)

• The number of blogs posted

• Look for system level measures

• Effective use on major projects

• Reduction in e-mail (generally, on specific topics, corporate noise)

• Range of adoption (departments, topics)

• Does a new policy or idea get adopted easier. Can you track the spread?

• Search metrics: fewer similar queries=right information faster

• Number of connections per user

• Cross posting of blogs, subscriptions to RSS and other feeds

• Avg. number of participants with Wikis (also look at distribution – Wikis

with most participants vs. universe of wikis)

Gartner MQ Social Software 12/2009

“Microsoft offers a broad

set of capabilities that combine structured

collaboration with core Social Computing

capabilities”

• Blogs

• Wikis,

• Podcasting

• Discussion groups

• ”people search

Integration with desktop office

applications and related offerings such

as:

• Productivity tools

• Leading e-mail server

• Unified Communications suite

• "mixed-mode“ cloud deployments

Next Steps

Experiment

Monitor

Learn

Audience Q&A

Thank You!

To continue the discussion visit

Microsoft on GovLoop at:http://www.govloop.com/group/productivity