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Government Social Media: Why it Matters & How to Do It Part 2 - Social Media: Tools, Usage and Best Practices October 14, 2010 Brought to you by:
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Government Social Media: Why it Matters & How to Do It
Part 2 - Social Media: Tools, Usage and Best PracticesOctober 14, 2010
Brought to you by:
Today’s Speakers
Steve Ressler
President and Founder
GovLoop
Kay Morrison
Senior Advisor, Office of Web Communications
U.S. Environmental Protection Agency
Kristy Fifelski
Web Services Program Manager
City of Reno, Nevada
Kent Cunningham
Government Solutions Architect
Microsoft
Housekeeping
• Twitter Hash Tag: #gltrain
• At any time during the next hour, if you would like to submit a question, just look for the "Ask a question" console. The presenters will field your questions at the end.
• If you have any technical difficulties during the Webinar, click on the Help button located below the slide window and you’ll receive technical assistance.
• And finally, after this session is complete, we will be e-mailing you a link to the archived version of this Webinar, so you can view it again or share it with a colleague.
GovernmentSocial MediaPresented by Kristy FifelskiCity of Reno Web Services Manager
Govloop – Microsoft Webinar
Oct. 14, 2010Hands-on tips from the City of Reno, Nevada
Reno’s current stats…
Fans on Facebook: 8,524
Followers on Twitter: 1,624
YouTube Video views: 51,979
Why do people like connecting with Reno via social media?
(we’re not even promoting it on our website…yet)
New Reno.gov
Our three recommendations
Customize
Integrate
Have a sense of humor
CustomizeMost social media sites allow for some level of branding
CustomizeTo logo or not to logo?
Integrate
Integrate
Involver
CMS integration
the power of theshare button
Please have a sense of humor
When is it okay?
Additional thoughts…
Deleting comments
Facebook ads
Metrics/reporting
Contact Me!
Kristy FifelskiWeb Services ManagerCity of Reno, [email protected]
www.kristyfifelski.com
An exploration of social media best practices at EPA
Kay Morrison
US Environmental Protection Agency
Official Policy
• It is EPA’s policy to use social media where appropriate in order to meet its mission of protecting human health and the environment.
• We’re bound by all applicable laws, regulations, and requirements
Tips
• Write for your audience
• Use traditional and new means for outreach
• Expect off topic comments
• Keep reaching out to bring in new comments
Citizens want to engage
On whatever
device they’re
using at that
moment
Across a
number of
different
mediums
Online and 24X7X365
Citizen Engagement that’s
Actionable!
Gov 1.0 Gov 2.0 Gov 3.0?
Personal Websites
Virtual Workspaces
Enterprise Portals
Instant /Txt Messaging
Presence
Web Conferencing
Expertise Location
Composite Application
Blogs
Wikis
RSS Feeds
Social Networks
Tagging
Social Bookmarking
Personal Profiles
Mashups
Challenges for Government Adoption
Risks
More information silos
Unfamiliarity of tools
Confidentiality risks
Loss of control
Integrated and extensible existing infrastructure
Familiar user experience
Privacy & security settings
Governance & compliance
Solutions
MS Social Computing Platform
My Network
Create a Social Network
Alerts
Note Board
Status Updates
Presence, Photos, and Contact Card
Everywhere
Expertise Search - People
Ratings
Blogs
Wikis
VIDEO: Training, Public Announcements, Promotions/Campaigns
• Communications
• Search
• Citizen portal
• Interactive forms
• Geographical IS
• Intranet portal
• Web space
• Citizen contact center
• Case Management
• Document and record
management
• Electronic Payment
• Dashboards
• Balanced Scorecard
• Financial Management
• Financial reporting
• Lower Management Costs
Microsoft eGov 2.0 Toolkit
• DEMO: http://www.microsoftpsdemos.com/demos/gov20
• DOWNLOAD: http://egov.codeplex.com/
Introducing Microsoft TownHall
http://AmericaSpeakingOut.com
O’Reilly Gov 2.0 Conference
Not just on the web… everywhere
Mobile
Social
Tablets
Web
Widgets for
3rd Party Sites
Intranet
PC / Mac
Facebook Integration
What does it cost?
No servers to buy
No new IT staff to hire
No long term commitments
• download at: code.msdn.microsoft.com/TownHall
Microsoft TownHall software is available at
no cost!
• www.microsoft.com/windowsazure/offers/ Only requirement is that it run on the Azure platform
• find partners at: www.micrsoft.com/TownHall
Customize in-house or engage our partners
Bing.com/Social
Deciding what to measure
• Avoid false metrics
• Number of people signed up (you aren’t in this for advertising)
• The number of blogs posted
• Look for system level measures
• Effective use on major projects
• Reduction in e-mail (generally, on specific topics, corporate noise)
• Range of adoption (departments, topics)
• Does a new policy or idea get adopted easier. Can you track the spread?
• Search metrics: fewer similar queries=right information faster
• Number of connections per user
• Cross posting of blogs, subscriptions to RSS and other feeds
• Avg. number of participants with Wikis (also look at distribution – Wikis
with most participants vs. universe of wikis)
Gartner MQ Social Software 12/2009
“Microsoft offers a broad
set of capabilities that combine structured
collaboration with core Social Computing
capabilities”
• Blogs
• Wikis,
• Podcasting
• Discussion groups
• ”people search
Integration with desktop office
applications and related offerings such
as:
• Productivity tools
• Leading e-mail server
• Unified Communications suite
• "mixed-mode“ cloud deployments
Next Steps
Experiment
Monitor
Learn
Audience Q&A
Thank You!
To continue the discussion visit
Microsoft on GovLoop at:http://www.govloop.com/group/productivity
