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An introduction11/21/2012Robb Hughes // Steve Lewis

+ Social media platform built to “connect government to improve government”

60,000+ professionals from across public sector: federal, state, local and academia

Partners with Google, HP, IBM and Microsoft to provide resources like guides, infographics and online training

Founded in 2008 by CEO Steve Ressler and is now a part of GovDelivery

What is it?

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What can you do with it?

+ Users ask questions and interact with each other on various topics like human resources, acquisition, social media strategy and communication theory

Forums and discussions are added on a regular basis that cover things like developing government mobile apps and drafting agency social media policies

Integration with Apple iTunes for podcast subscriptions, Twitter, Facebook and LinkedIn

Joining the discussion

+External Social Media Integration

GovLoop has a strong presence on external social media platforms and leverages social technologies of each platform in a consistent manner

Google + hangouts

Facebook – use of links and photos to drive followers back to GovLoop’s website

LinkedIn – discussions for group members

YouTube – videos for webinars, case studies, trends

Twitter - @ mentions and hashtags like #SocialGov

+ Communities

Social Networking

Blogs

Discussion

Job and Career Portal

Resources

Key Features

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Feature: Communities

GovLoop is organized around communities of interest

Communities serve as a central hub to find info

+Feature: Communities (cont’d)

Each key feature is represented within the community

+Feature: Social Media

Collaboration and networking

Facebook-style profiles Personal photo Personalized content Network of friends and colleagues

+ Users create and manager

individual GovLoop blogs

Posts categorized for easy search

Feature: Blogs

+Feature: Discussions

Users ask for and provide advice and best practices

Opportunity for thought leadership and skill development

+Feature: Job and Career Portal

Instant access to info on available government jobs

Resume advice and mentoring opportunities

+Feature: Resources

Helpful information presented in the following formats: Guides and reports Online trainings Data visualization and

infographics Tools and mobile apps Videos and tutorials

+ GovLoop’s community of public sector professionals is growing fast

Constant improvements are being made to knowledge network

New sponsors are still being added

Deeper integration with existing social media platforms

Shift in content and discussion to digital technologies and mobile accessibility

Conclusion