Gps Market Update 2016

Lex ten Veen

CEO NavAds

our roads evolve

evolve even faster

our devices

destination found

Agenda

• PND market

• Mobile on the rise

• Smartphone vs In-Dash

• Connected Car

• Autonomous Driving

• Future of Local Search

The PND marketDownwards sales percentages of 15% per year

Started from 2009

Bigger screens Traffic Updates Map Updates

…the market consolidates

PND market today

Mobile Navigation

• The rising star

Mobile Navigation

• The rising star

Increased competition in the Market

Blurring boundaries between in-dash and smartphones

Increasing availability of technology to replicate apps on dashboards

Impact on routing

Impact on ETA

Application providers

Application providers

CarPlay AndroidAuto MirrorLink

Cumulatieve enabled car sales of applications

Mirrorlink

milli

ons

0

25

50

75

100

year2013 2014 2015 2016 2018 2020

Look into the Future

Cumulatieve enabled car sales of applications

Google AA

milli

ons

0

25

50

75

100

year2013 2014 2015 2016 2018 2020

Look into the Future

User demand triggers growth

User demand triggers growth

live map showingtraffic avoidance systems speed cam alertsincident reports auto updates

Types of connectivity• Mobility management

• Safety

• Vehicle management

• Driver Assistance

• Entertainment

• Well-being

• “Just because people are in a car, doesn’t mean they want to be disconnected from their normal life.”(Manager of Nissan)

Mobility management

Vehicle management

Well-being

Entertainment

Safety

Driver assistance

4

2

2

4

10

9

6

7

8

10

33

49

Automated Driving

The connected car

Autonomous driving

More accurate than GPS

Level 3: Hands-off

Level 4: Mind off

Level 5: Autonomous

Future of local search?

Current players Upcoming players

New players challenge the

existing

New vertical entriesFuel Hospitality Parking

New Business

New players of in-depth data adding rich content to POI- data

New Business

New players of in-depth data adding rich content to POI- data

Dynamic Fuel Pricing

Promoted Pins

Restaurants suggestions

Voice

Voice

Nearest fuelstation?

Voice Search, the new trend

• Typing while driving is hard and hazardous

• Voice-search is much easier; thus opens the market for a whole range of new possibilities.

Carplay Alexa Dragon

Less hazardous, more options!

Voice Search, the new trend

• Typing while driving is hard and hazardous

• Voice-search is much easier; thus opens the market for a whole range of new possibilities.

Carplay Alexa Dragon

Less hazardous, more options!

Voice Search, the new trend

• Typing while driving is hard and hazardous

• Voice-search is much easier; thus opens the market for a whole range of new possibilities.

Carplay Alexa Dragon

Less hazardous, more options!

Voice Search, the new trend

• Typing while driving is hard and hazardous

• Voice-search is much easier; thus opens the market for a whole range of new possibilities.

Carplay Alexa Dragon

Less hazardous, more options!

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