GRAPHIC DESIGN FOR ORGANIZATIONAL BRANDING

special for media @BEMFKGUI 2014

Arbi Wijaya, FKG UI 2011

DESIGN IS IMPORTANT?

WHY?

Many companies include the organization are competitive on making a good advertisement design

Purposes?

Attracting consumens

Company branding

Marketing : Gaining Product Sales

More interesting your design,

more people will attracting

Basic Principles

How to make

a good

design?

Basic

Principles4

Repetition

ContrastAlignment

Design : for your organizational branding Proximity

PROXIMITY

Proximity basically means SPACE

Unfortunatelly, most people simply try to fill up empty space

HOWEVER

The more blank space, more better : people can be easily understood

More Blank SPACE : Better!

CONTRAST

Contrast is important for the VISUAL CLARITY of your design

Not Contrast! ugh Contrast, right?

ALIGNMENT

Alignment ->Rulers & Margin

Intinya bikin serapih mungkin dan enak dilihat hahaa...

repetition

Repetition is for yourVISUAL IDENTITY

It will help people for always remembering your company/organization

What are the components?

Colours

Fonts

Design Element

Bullets

Etc...

Ada pertanyaan?

Let’s practice together! :D Simple, easy, classy!

If you’re confused... I give an example...may be we can renew BEM FKG UI’s visual identitiy with this? UP TO YOU