Post on 17-Jul-2015
transcript
History OfSocial Media
Lets go over a few points of wheresocial media has gone over the past 5
years
2015Social Media
S T A T I S T I C S
Users Platforms What's the next step?
Over 25% of the peopleon the internet use someform of social media.
1.28 Billion people use FB
187 Million on Linkedin
Many Platforms haveemerged over the pastyears.FacebokTwitterPinterestLinkedinFoursquareand many more
We know that socialmedia is a big part of lifetoday. So whats next forbrands to do?
Properly monitoring and engaging on social media is big for making sure your business grows
Remember to develop a voiceRespond to all of your comments and mentionsDon't be passive while engaging a community
01Fan Engagement
Put out valuable contentDevelop Proper Buyer PersonasRemember Context is King and Content is queen
02Content, Content ContentMake sure it is in context though
Don't setup an autoresponderRead your insights and post at the appropriate timesHave someone focused on managing thecommunity
03DedicationStay dedicated to engaging with potential customers
2 Major Social Media sites
- Facebook- Twitter
TOPICS
If you would like to discuss any other socialmedia sites, lets setup a time to talk
Understand who your customer is
Develop your buyer personas thoroughly
Understand how to read your insights
1
Engage with people , don't justlike post for the sake of likingpost. Make sure to put somethough behind what you are
doing on social media.
Facebook has a very unique advertising platform. Use itto grow your social media in your target demographic.
The ads can be very specifically targeted. I like to thinkabout it like pretty much any information you can put on
Facebook, you can target.
2
Share Valuable Content. People like toconsume content if you haven't noticed yet.After understanding your customer, share
things with them that they might like
Engage with trending topics on twitter. Jointhe conversation and act human.
Determine what type of conversation youare staying away from before you plan todo this. We have seen brands make big
mistakes on Twitter.
#TrendingTopics
About the Author
Keith KakadiaCEO @ Sociallyin
Follow on Twitter@Keithsol