Post on 07-Nov-2014
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GROWTH CONSULTING (RUSSIA) Management, strategy and marketing consulting
Strategy consulting Marketing consulting Management consulting Consumer research Sales management
Structure
GROWTH CONSULTING
Sales management
Management consulting and design
Strategy consulting
Marketing consulting and research
GROWTH CONSULTING
About
GROWTH CONSULTING
«Growth Consulting» is a group of consulting companies and agencies focused on our client’s business growth, increasing of marketing effectiveness, growth of sales and revenue.
Our team unites consulters and specialists with more then 15 years of experience at the professional consulting market.
«Growth Consulting» successfully cooperating with companies in different fields: retail (clothes, shoes, accessories), producing and distribution of food products, personal services, finance and banking, restaurants, construction, building materials, etc.
Consulting services
Strategy consulting Creating of company’s strategy
Conducting of strategic sessions. Seminars and workshops
Management consulting and design
Management system optimizing. Creating of organization structure of company (business)
Description and analysis of organization structure
Marketing consulting
Creating of marketing strategy and marketing plan of company
Marketing research, studying and analysis of markets
Mystery shopping, Point of sales audit, Retail audit
Marketing research
Surveys of consumers of goods and services. Questioning
Focus groups, hall tests, testing of advertising, packaging, product etc.
Sales management
Intensification and increasing of sales due to introduction of «System of sales growth»
Practical workshops on sales techniques
GROWTH CONSULTING
Marketing and
advertising
Consumer research
Services map
Steady business growth Demand product New markets Increase in market share Growth in turnover and profit
Threats from competitors Decline in market share Decline of profitability
Problem Action Result
Company’s strategy
Staff and structure
Portfolio of products
Sales and distribution
GROWTH CONSULTING
Why to involve consulters?
Realistic short and medium term forecast of the business development. Identify problem areas in advance, and make adjustments in time.
Highly financial response. Costs of involving the consulters pay off soon.
Minimization of management errors due to consulters' experience and personal practices.
Unique instruments of studying competitors and their strengths. You will know all their steps and will have an opportunity to play ahead of the curve .
GROWTH CONSULTING
Key success points for company
Active and
successfully growing company
Proper organizational structure and
motivation
Correct business
processes within the company
Attentive analysis and planning of marketing and sales
High standards of
product quality and
service
The team and staff
qualifications
Well organized marketing, distribution
and sales system
GROWTH CONSULTING
Key stages of typical project on business development (scheme)
Monitoring implementation of the plan according to the control points
Consulters' monitoring of the changes inside the Company
Adjustment of the implementation plan in case of insufficient results or great changes in market conditions
Support and training of the staff
Analyzing of marketing and sales system "As it is"
Common analysis and assessment of market prospects of products / services of the Company
Planning the configuration of the project and the necessary actions
Market analysis
Consumer study and analysis
Direct competitors analysis
Action plan to increase sales
Principles and model of distribution, distribution channels
Corporate branding and portfolio of brands (brand strategy)
Assortment strategy
Organization of commercial services to meet the declared plans
Developing system of marketing and sales, "How it should be"
Preparing an implementation plan of projects of marketing and sales development
Motivation system, KPI
Launching the plan of business development and sales increase
Technologies and methods transferring, workshops and staff teaching
Diagnostics
Research and plan of changes creating
Preparing and starting the implementation of the plan
Monitoring and maintenance
GROWTH CONSULTING
Key issues to be answered during the project
How is the market organized?
What trends are on the market?
Who are our competitors and what is our position relative to them?
Market
Consumer
Product
Promotion
Sales
What is the target audience of the product?
What consumer preferences are on the market?
How does consumer's preferences change happen?
Does the product matches market trends?
How to change product and brand offer to achieve company's plans?
How to produce a product qualitatively different relative to competitors?
What marketing and promotional channels are the most effective?
How to evaluate return of marketing and promotional investments properly?
Who and how should engage in marketing inside the Company to achieve the maximum effect?
How should the system of sales and distribution be designed to correspond objectives of the Company?
Where and how to sell the Company's products?
What technologies and methods of sales will serve goals achievement?
People
What should be the organizational and staff structure to achieve the goals?
How to motivate and supervise staff (KPI)?
What skills and qualities should the staff have?
GROWTH CONSULTING
How the project work is built
Working group
+
Consulters Client’s employees
Project Director Project Manager Consulters analytics External practicing
experts
Key Client Managers and specialists of major
departments and services: - development - staff - Marketing and sales - Finance - Production - Others (IT, lawyers)
Formats of interaction: Work in groups and thematic meetings Domestic individual interviews Methodology seminars and strategic planning session Methodological support and collaboration with analytics
GROWTH CONSULTING
Regions of operation
The Central Federal District
Moscow and Moscow region
Kaluga region
Tver region
Vladimir region
Voronezh region
Smolensk region
North-Western Federal District
St. Petersburg and the Leningrad region
Novgorod region
Kaliningrad region
Pskov region
Petrozavodsk and Karelia
Other regions
The Republic of Tatarstan
The Republic of Bashkortostan
The Republic of Chuvashia
The Republic of Mari El
Perm
Samara region
Nizhny Novgorod region
Sverdlovsk region
Khabarovsk, Vladivostok
Krasnodar, Rostov-on-Don, Stavropol
Work in regions that are not on the list can be provided with the help of freelance consulters GROWTH CONSULTING
Contacts
Company «Growth Consulting»
Phone number in Moscow: +7-495-720-7186
Phone number in St.Petersburg : +7-812-939-5267
Internet address: www.growthstrategy.ru
E-mail: mail@growthstrategy.ru
GROWTH CONSULTING