Growth Initiatives LLC presentation (Marty Gilbert)

transcript

Growth Initiatives LLCRevenue-Generating Solutions

Marty Gilbert

1 www.growthinit.com • 847.732.7400 • mgilbert@growthinit.com

The Growth Initiatives Difference

• Analyze, prioritize, plan and execute programs that drive incremental revenue for B2B clients

• Bridge, optimize and integrate the sales and marketing efforts• Large and small company leadership background• Portfolio of four solutions focused on revenue creation:

1. Target marketing & lead generation2. New product, service & market launches3. Channel partner identification & development4. International expansion

Lead GenerationThe Growth Initiatives Solution

• Vertical market exploration• Customer needs analysis• Value proposition & website

messaging• Database development

(industry, title, company size)• Direct marketing campaign

strategy and development • Campaign analytics and leads• Sales lead follow-up process

• A process that increases chances for success• For products or services• Aligns customer needs with product value• Interactive business model with variable assumptions• Can be utilized for entry into new vertical mkts with existing products

New Product & Service LaunchesThe Growth Initiatives Solution

• Vertical market penetration through partner selection• Increasing your value proposition to gain greater partner mindshare• Channel partner management strategies, sales tools and incentives • Channel partner and direct sales team integration

Our channel partner efforts include any and all of the following activities:

Channel Partner DevelopmentThe Growth Initiatives Solution

• Market size/segmentation estimates and entry strategies• Risk-reward assessments• Local partner selection: distributors, VARs, dealers, agents• Sales and marketing plans for overseas revenue growth

International Market ExpansionThe Growth Initiatives Solution

Marketing Feeds the Sales Funnel

Sales Customer

Recognize need

Gather info

Evaluate

Purchase

Qualify

Negotiate

Build Credibility

Demonstrate Value

Create Awareness

Build Credibility

Webcasts, speaking opps,vertical marketing to the

buying center, associations

Demonstrate Value

Case studies, ROI modeling, Whitepapers,

Key acct mktg

Klose Testimonials

Demonstrate Value

Case studies, ROI modeling, white papers,

key acct mktg

Close Testimonials

Marketing Funnel

Create Awareness

Campaigns, press releases, articles, trade shows, Web site,

collateral, sales decks

Industry Expertise

Our experience spans a breadth of industries and products.

Contact Us

Marty GilbertGrowth Initiatives LLC

847.732.7400www.growthinit.com

mgilbert@growthinit.com

We can help you win the race to revenue growth!

Growth Initiatives LLC presentation (Marty Gilbert)

Business