Post on 12-Apr-2017
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Pragmatic MarketingSEO, PPC, CRO, & More
How does your business make money?
Products
Services
Audience (Ads)
It doesn’t (This is a big problem)
Where are your customers?
Facebook, Twitter, Pinterest, Instagram, Snapchat, LinkedIn
Trade Shows & Conferences
Google, Bing, Yahoo!
Global, USA, NC, Raleigh, Brier Creek
The 80/20 Rule
What strategies deliver 80% of the results with 20% of the effort?
Run tests, stop what doesn’t work, double down on what does
Mr Roboto
Does anyone listen to the robot if you automate your social media?
Social media reachPost frequency
Engagement
Live vs scheduled/automated (what tools are used)
Hashtags expand your audience
Time of day, day of week
You can’t be there all the time, but you must be there some of the time
Social Media Automation Results
Consulting client after one week (left) and Raleigh SEO Meetup after two months (right)
Planning and Scheduling
Why don’t you schedule marketing for your planned promotions?
Sales
Events
Product Launch
Holidays
Back to school & start of summer
Could you start on your plan for next quarter, now?
Evergreen content
Add scheduled and automated items
Curation is valuableWhat are others in your industry doing?
Top 10
News feed
Recycle content
Create themes to simplify content creation
Give me 10 minutes of your time
How does 10 minutes today save you an hour on Friday?
Local SEODirectory submissions
Social MediaIdentify hashtags
Brainstorm posts
Schedule updates for the next week/month/automation
BlogBrainstorm topics
Outline content