Pragmatic MarketingSEO, PPC, CRO, & More

How does your business make money?

Products

Services

Audience (Ads)

It doesn’t (This is a big problem)

Where are your customers?

Facebook, Twitter, Pinterest, Instagram, Snapchat, LinkedIn

Trade Shows & Conferences

Google, Bing, Yahoo!

Global, USA, NC, Raleigh, Brier Creek

The 80/20 Rule

What strategies deliver 80% of the results with 20% of the effort?

Run tests, stop what doesn’t work, double down on what does

Mr Roboto

Does anyone listen to the robot if you automate your social media?

Social media reachPost frequency

Engagement

Live vs scheduled/automated (what tools are used)

Hashtags expand your audience

Time of day, day of week

You can’t be there all the time, but you must be there some of the time

Social Media Automation Results

Consulting client after one week (left) and Raleigh SEO Meetup after two months (right)

Planning and Scheduling

Why don’t you schedule marketing for your planned promotions?

Sales

Events

Product Launch

Holidays

Back to school & start of summer

Could you start on your plan for next quarter, now?

Evergreen content

Add scheduled and automated items

Curation is valuableWhat are others in your industry doing?

Top 10

News feed

Recycle content

Create themes to simplify content creation

Give me 10 minutes of your time

How does 10 minutes today save you an hour on Friday?

Local SEODirectory submissions

Social MediaIdentify hashtags

Brainstorm posts

Schedule updates for the next week/month/automation

BlogBrainstorm topics

Outline content

FrankCJones.comRaleighSEOmeetup.org