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The Art of Changing Hearts,
Enchantment
Guy Kawasaki
Monday, March 21, 2011
Achieve Likability1
Monday, March 21, 2011
Zygomatic major muscle
“Pan Am” smile
Monday, March 21, 2011
Orbicularis oculi muscle
Make a Duchenne smile
Monday, March 21, 2011
Dress for a tie
Monday, March 21, 2011
Under-dressing:
“I don’trespect you”
Monday, March 21, 2011
Over-dressing:
“I am betterthan you”
Monday, March 21, 2011
Equal-dressing:
“We’re peers”
Monday, March 21, 2011
Shake it
•Eye contact throughout
•Appropriate verbal greeting
•Duchenne smile
•Grip and firm squeeze
•Mid-point position between the two of you
•Cool, dry, and moderately smooth hand
•Medium level of vigor
•Two or three seconds
PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2+ (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
Monday, March 21, 2011
Achieve Trustworthiness2
Monday, March 21, 2011
Trust others
Monday, March 21, 2011
Bake, don’t eat
Monday, March 21, 2011
Default to
“yes”
Monday, March 21, 2011
Get Ready3
Monday, March 21, 2011
Do something DICEE
Deep
CompleteEmpowering
Elegant
Intelligent
Monday, March 21, 2011
Make it short, sweet, and swallowable
Monday, March 21, 2011
Conduct a
Monday, March 21, 2011
Launch4
Monday, March 21, 2011
Tell a story
Monday, March 21, 2011
Plant many seeds
Monday, March 21, 2011
Use salient points
Miles/gallon Yearly costsvs.
Monday, March 21, 2011
Use salient points
Miles/gallon Yearly costsvs.
Degrees Heating costsvs.
Monday, March 21, 2011
Use salient points
Miles/gallon Yearly costsvs.
Degrees Heating costsvs.
GigabytesNumber of
songsvs.
Monday, March 21, 2011
Overcome5
Monday, March 21, 2011
Provide social proof
Monday, March 21, 2011
Find a bright spot
Monday, March 21, 2011
Enchant all the influencers
Monday, March 21, 2011
Enchant all the influencers
Monday, March 21, 2011
Enchant all the influencers
Monday, March 21, 2011
Enchant all the influencers
Monday, March 21, 2011
Enchant all the influencers
Monday, March 21, 2011
Enchant all the influencers
Monday, March 21, 2011
Endure
“Loving Memory of Jerry Garcia” by Stephen Dorian Miner
6
Monday, March 21, 2011
Don’t use money
Monday, March 21, 2011
Don’t use money
Monday, March 21, 2011
Invoke reciprocation
Monday, March 21, 2011
Build an ecosystem
Monday, March 21, 2011
Present7
Monday, March 21, 2011
Customize the
Monday, March 21, 2011
Customize the
Monday, March 21, 2011
Sell your dream
iPhone ≠ $188 of parts + AT&TMonday, March 21, 2011
10 slides 10
Monday, March 21, 2011
20 minutes
10 slides 10
20
Monday, March 21, 2011
This is 30This is 20
This is 10
30-point font
20 minutes
10 slides 10
20
Monday, March 21, 2011
Use Technology8
Monday, March 21, 2011
Remove the speed bumps
Monday, March 21, 2011
Provide value
Information
Insights
Assistance
Monday, March 21, 2011
EngageFast
Monday, March 21, 2011
EngageFast Many
Monday, March 21, 2011
EngageFast Many Often
Monday, March 21, 2011
Enchant Up9
Monday, March 21, 2011
Drop everything else
Monday, March 21, 2011
Prototype fast
Monday, March 21, 2011
Deliver bad news early
Monday, March 21, 2011
Enchant Down10
Monday, March 21, 2011
Provide MAP
Monday, March 21, 2011
Provide MAP
Mastery
Monday, March 21, 2011
Provide MAP
Mastery
Autonomy
Monday, March 21, 2011
Provide MAP
Mastery
Autonomy
Purpose
Monday, March 21, 2011
Empower action
Monday, March 21, 2011
Suck it up
Mike Rowe, Dirty Jobs
Monday, March 21, 2011
Monday, March 21, 2011
Monday, March 21, 2011
Monday, March 21, 2011
Enchantment
Slides by AnaFxFz.com
Copies from Gina@garage.com
Monday, March 21, 2011