Guy KawasakiGuy@Canva.com

How to Perfect Your Marketing

Guy Kawasaki  Chief Evangelist Canva

Perfect your perspective

Perfect your avatar

Avatar: likeable, trustworthy, competent

• Face only  • Asymmetric  • Front lit  • Consistent

Perfect your covers

Cover: interesting

• Narrative

Cover: interesting

• Narrative  

• Optimized size

Cover: interesting

• Narrative  

• Optimized size  • Go dark

Let’s look at some examples

“Every profile is your professional profile.”

Perfect your card

• Use big fonts—min 10 points  • Ensure scan-ability  • Include your cell number

Add a signaturea

Perfect your slides

• 10 slides  

• 20 minutes  

• 30 point font  

• 16 x 9  • Black background

• 10 slides  

• 20 minutes  

• 30 point font  

• 16 x 9  • Black background

Perfect your demoa

A picture is worth a thousand words, but a demo is worth a thousand slides

Perfect your pictures

• Shoot horizontal

• Shoot horizontal  • Light from the front

Reverse positions

• Shoot horizontal  • Light from the front  • Crop crap constantly

• Shoot horizontal  • Light from the front  • Crop crap constantly  • Optimize dimensions

Perfect your posts

• Embrace the NPR Model

• Embrace the NPR Model  • Pass the Reshare Test

• Embrace the NPR Model  • Pass the Reshare Test  • Add graphics

• Embrace the NPR Model  • Pass the Reshare Test  • Add graphics  • Upload natively to Facebook

Perfect your frequency

Twitter

Facebook

Perfect your pin-ability

Perfect your methods

• Comments  • Link  • Question

One more thing…