Arturo Castelló | Co-founder and CEO - JUGO | @arturocastello | www.playjugo.com

Beating inertia with gamification

“Games are the

New normal”

But Why? When? How?

In the beginning was the Word

.

John 1 : 1-3

The Bible

Literature

Cinema

Newspapers

TV

Radio

What do they all share?

Cinema

Newspapers

TV

Radio

One-to-many communication model

Radio

Cinema TV

Newspapers

In the beginning was the Word

.

John 1 : 1-3

In the beginning was the Word,

and the Word was with God,

AND THE WORD WAS GOD.

.

John 1 : 1-3

The plot is the message

The rundown as the Bible

The tyranny of the Storyline

Threshold Guardian(s)

Challenges and Temptations

(Gift of the Goddess)

Call to Adventure

Supernatural aid

Threshold(beginning of transformation)

Mentor

Helper

Helper

Return

Atonement

Transformation

KNOWN

UNKNOWN

The Hero’s

Journey

Abyssdeath & rebirth

Revelation

Who’s who within this model?

The Storytellers

The rest of us

What are we looking at?

The inertia of Storytelling

Story Flow

Rising Action Falling Action

Climax

Denouement ResolutionExposition Inciting Incident

Middle EndBeginning

Inertia

We are passive

We are influenced

We are consumers

We are voters

We are viewers

We are listeners

(The Storyline of this presentation)

And then… something happened

Rising Action Falling Action

Climax

Denouement ResolutionExposition Inciting Incident

Middle EndBeginning

To the rescue!

A new Fight for Freedom

How have we changed?

We like

We follow

We comment

We are influenced

We are prosumers

What are we looking at?

8 million online viewers at one time

The inertia of (more) Storytelling

Call to Adventure

Supernatural aid

Threshold(beginning of transformation)

Threshold Guardian(s)

Mentor

Helper

Challenges and Temptations

Helper

(Gift of the Goddess)

Return

Atonement

Transformation

KNOWN

UNKNOWN

The Hero’s

Journey

Abyssdeath & rebirth

Revelation

So where is the Climax?

Rising Action Falling Action

Climax

Denouement ResolutionExposition Inciting Incident

Middle EndBeginning

In the beginning was the Pong

.

Atari : 1972

We don’t follow inertia anymore…

We challenge inertia.

We don’t choose the story…

We create the story.

We don’t wait for the conflict to end

Rising Action Falling Action

Climax

Denouement ResolutionExposition Inciting Incident

Middle EndBeginning

We engage conflict and get results

Gamification

• VISUAL CUES

• VISUAL STORYTELLING

• RESPONSE OBJECTS

• REWARD SCHEDULE

• DISINCENTIVES

• SOCIAL FEEDBACK

• ACCESS

• LOYALTY

• MASTERY

• QUALITY

• ENGAGEMENT

• REPUTATION

• PERFORMANCE

• QUALITY

• COMPLETION

• QUANTITY

• TIME

• RECOGNITION

• STATUS

• ACCESS

• STUFF

MEASUREMENTMECHANICS

REWARD BEHAVIOR

We beat inertia

Beating inertia with gamification

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A TRAVÉS DEL JUEGO

www.playjugo.com

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www.socialraid.com

Invita a los colaboradores que van a formar parte de tu equipo de trabajo.

Diseña la estrategia de contenidos, marca los objetivos del proyecto y asigna tareas.

Monitoriza los resultados de tus Campañas y analiza el retorno.

CREA TU EQUIPO MIDE TUS RESULTADOSPLANTEA TU PROYECTO

EL JUEGO QUE AYUDA A TU EMPRESA A COMUNICAR CON

EFICACIA EN LAS REDES SOCIALES

Selecciona a los miembros que formarán parte de tu equipo Social Raid y te ayudarán a crear nuevos contenidos.

ELIGE A TUS COLABORADORES

La calidad del contenido te hará ganar puntos en función de la viralidad que obtenga una vez publicado.

ACUMULA PUNTOS POR CONTENIDOS

Revisa diariamente el estado de tus campañas y optimízalas lo máximo posible.

Analizar tu progresión te ayudará a fomentar tus puntos fuertes y a detectar fácilmente los aspectos a mejorar.

VISUALIZA TU PROGRESOY RESULTADOS

Aumenta la motivación de tu equipo con recompensas y reconocimiento.

CONSIGUE RECOMPENSAS

@arturocastello

Gracias!!!

www.playjugo.com

arturo@playjugo.com