Halal presentation MATRADE Seoul 2011

transcript

1 www.matrade.gov.my Malaysia External Trade Development Corporation | 1

MALAYSIA

AS THE HALAL HUB

August 2011

A.Rashid Mohd ZainMATRADE SeoulRepublic Of Korea

CONTENTSLeveraging on Global Halal: Profile, Facts and Figures

Malaysia Halal Sector

Selected Potential Markets for Halal Products & Services

Venturing into Halal Market : How?

Malaysian Halal : What we offer

MIHAS 2012

Conclusion

LEVERAGING ON GLOBAL HALAL:PROFILE, FACTS & FIGURES

*Note: All figures in USD

Halal – The Trillion Dollar IndustryUS$ 2.77 TRILLION

Annual market value for Halal food and non food

1 BILLIONEstimated no.

of Muslim population in

1.83 Billion Muslims900 millions Muslims

(as consumers)

US$1 x 900 millions = …...

6 www.matrade.gov.my Malaysia External Trade Development Corporation | 6 *Source: Addressing The Muslim Market - ATKEARNEY

Muslim purchasing power - Where?LARGEST MUSLIM POPULATION HIGHEST PURCHASING POWER OF

MUSLIM POPULATION

Indonesia Saudi ArabiaPakistan TurkeyIndia Iran Bangladesh MalaysiaTurkey QatarEgypt RussiaIran FranceNigeria LibyaChina UAEEthiopia USAAlgeria AlgeriaMorocco SingaporeSudan IndonesiaAfghanistan EgyptIraq The Netherlands

Travel & Tours

Pharmaceuticals

Toiletries & Cosmetics

Food Additives

Food Supplements

Drugs & Vaccines

Islamic Finance

Logistics

Leather Products

Insurance (Takaful)

Awareness level on HalalMeat based products, 94-

Processed food, 40-64%

Pharmaceuticals, 24-30%

Cosmetics, 18-22%

MALAYSIAN HALAL SECTOR

FrameworkRecognised as a

model Islamiccountry

Global recognition and acceptance ofMalaysian Halal

products and services

Commitments and supports

from Government

Establishment of halal industrial infrastructure & facilities such as

Logistic/Warehousing

Dedicated Agencies:- MITI- HDC

- MATRADE- SME Corp

- JAKIM- JABATAN STANDARD

Strong industrialmanufacturing basedfor Halal products &

service providers

Recognition of Malaysian halal

certification globally

Existence of theMalaysian Halal

Standard

Expertise in Halal Guidelines

Cont’d

Malaysia - Halal SectorWith majority Muslim population (over 60%)Having world recognized Halal LogoCredible certification body (JAKIM - Under the Prime Minister Office)Availability of Halal Standards:

MS1500:2004 - Halal Food – Production, Handling & Storage MS1900:2005 - Quality Management SystemsMS 2300:2009- Value Based Management SystemMS 2200:2008 - Cosmetic and Personal Care MS 2400:2010 - Standard on Halal Logistics

Manufacturers for wide range of Halal products & services (Food, Pharmaceuticals, Cosmetics, Banking, Takaful, Logistics, Warehousing etc)Significant value of Halal exports (US$ 826.3 million)

Halal Eco-System

A holistic approach to ensure premium quality of food and non- food products of sufficient volumes made available in the market

Towards the final goal of delivering Halal premium products to the market

Involves a broad spectrum of activities including, research and development, product design, logistics, training, certification, standards and e-commerce.

SELECTED POTENTIAL MARKETS FOR HALAL PRODUCTS & SERVICES

INDONESIA• With population of 224 million - 90% Muslim• Ranked 13th place among the Muslim country with the highest

purchasing power• Cocoa products, frozen foods, cookies, confectionery, snack foods,

margarine, cooking oil & beverages (3-in-1)

CHINA• With 40 million Muslim in China and residing mainly in

Xinjiang, Ningxia and Xi’an provinces• Cooking oil, cocoa and chocolate products, frozen food,

cookies, confectionery, snack foods, margarine and shortening & beverages

UAE• With 4.6 million population and 90 % are Muslims• Ranked 9th place among the Muslim country with the highest

purchasing power• Snack foods, cookies, and confectionary, frozen food,

chocolate products, meat based products, margarine, beverages, cosmetic & pharmaceutical

Potential Markets

IRAN• With population of 69 million and 98% are Muslim• Ranked 3rd place among the Muslim country with the

highest purchasing power• Frozen food, snack foods, margarine, cookies and

confectionary, margarine and shortening & beverages

UNITED KINGDOM• Approximately 2 million Muslim live in UK and Wales• Frozen food, snack foods, cocoa and chocolate, snacks,

cookies and confectionery, vegetarian, organic, natural ingredients. (Halal, ethnic and exotic, natural and safe food)

FRANCE• Approximately 4.1 million of the 61 million population is

Muslim• Ready to eat meal, canned and frozen food, snack foods,

cookies and confectionery, margarine, cooking oil & beverages (Asian Halal food)

Con’t

KAZAKHSTAN• With population of 23 million and 49% are Muslim• Has come up with a Halal standard and certification based

on Malaysia MS1500:2004 standard• Frozen food, cocoa products, snack foods, margarine,

cookies and confectionary, margarine and shortening & beverages

EGYPT• Approximately 90 % of the 79 million population is Muslim• Most important market for Halal food in North Africa• Meat products entering Egypt are required to be certified

Halal• Snack foods, 3 in 1 coffee, cookies and confectionery

SOUTH AFRICA• Halal market size with almost 1 million Muslim population

concentrated in Cape Town and Johannesburg• Small market but with strong purchasing power • Gateway to other Southern, Eastern and Central African

countries• Biscuits and confectionary, cooking oil and frozen food.

Con’t

TURKEY• With population of 71 million and 95% are Muslim• Ranked 2nd place among the Muslim country with the

highest purchasing power• One of the gateway to EU market• Snack foods, beverages, margarine, shortening,

ingredients, cocoa based products

USA• 8 million Muslim population of 307 million (42%

African-American, 27% Asians, 21% Arabs)• Muslim population are concentrated in California, New

York & Illinois• Halal has gone into mainstream retails outlet, certain

McDonalds & Subway restaurants are serving Halal food

• Snack foods, cookies, beverages, margarine & shortening

Con’t

VENTURING IN TO HALAL MARKET - HOW?

Gathering of information and market intelligence

Identify the most lucrative market

Understand the distribution channel

Know who are the buyers/distributors/agents

Assess preferences and existing products in market place

Address certification issues and other market requirements

Benchmark on what others are doing

Identify the most effective promotion programme

Remember each Muslim countries differ in preference (Social strata, culture, wealth and etc)

MALAYSIAN HALALWHAT WE OFFER?

Malaysia’s Global Halal export Malaysia’s Major Trading Partners

Major OIC COUNTRIES

Indonesia (23.7% of Malaysia’s export of processed food to OIC countries)

Kuwait (14.3%) Iraq (14.2%) UAE (9.7%)

Saudi Arabia (7.3%)Total exports of halal products

to OIC countries (2010) – RM 3.69 billion

USA ASEAN UnitedKingdom France Netherlands

Other Countries

• Reliable suppliers of products and services

• Commitment to Halal standard with quality and integrity

• Manufactured with world recognised Halal Standard

• A wide range of Halal products and services

Confectionery, biscuits & pastries

Chocolate & dairy products

Meat, poultry and seafood

Beverages

Snack & candies

Pharmaceuticals products

Health care, herbal products

Processed & ready to eat products

Preserved fruits & vegetables

products

Halal certified organic products

Raw materials

Halal Consumables

Availability of suppliers/manufacturers

Toiletries

Leather

Cosmetics

Body Care

Personal Care

Halal Non Consumables

Products

Halal Consumables

Food chemicals emulsifiers

Canned Food

Grain & nuts

Grocery products

Delicatessen

Frozen Foods

Prima Agri-Products S Kart Food Industries KG Pastry Ambang Dorongan Hadhari Agro Holding Darabif Meat Company Ayam A1 Food Corporation Lia Sari Fine Food PA Food Sdn Bhd Fatihah Frozen Food Ultra Sepadu Seiko Marine Product

EXPORT MARKETS Singapore Indonesia UAE Hong Kong France Germany UK Australia Indonesia

Sausages

PizzaGrilled sate

Samosa

Confectionery

Munchy Food Industries Beryl’s Chocolate & Confectionery Fidani Chocolatier Ever Delicious Food Industries Kl-Kepong Cocoa Products My Haiz Sdn Bhd Noraini Cookies Worlwide Lasme Enterprise

EXPORT MARKETS

Thailand China South Africa Japan Middle East Hong Kong Thailand Singapore South Africa

BiscuitsWafer & Wafer Sticks

Beverages Golden Hope Fruit Industries Spritzer Berhad Pitaberry Mofaz Dagang GCB Foods Nutrifres Food & Beverages Etika Dairies Power Root Marketing Top Corridor

EXPORT MARKETS

Europe The USA Japan Singapore Korea Singapore China Hong Kong Guam Bangladesh

Mineral Water

Pink Guava Puree

Distilled Drinking Water

Snack Food Oriental Food Industries Pacific Food Products Rinda Food Industries Hamac Food Industries Sweetkiss Food Industry Win Win Food Industries Mercu Cita

EXPORT MARKETS

Mauritius Yemen Taiwan Japan EgyptAustralia Taiwan New Zealand Japan Russia

Instant Noodles

Potato Chips

Potato Crisps

Shortening and Specialty Oils and Fats (Palm Oil Based)

Yee Lee Corporation Berhad Wawasan Tebrau MM Vitaoils Southern Edible Oils Industries Royal Chef Products (M) Alami Vegetable Oil Products

EXPORT MARKETS

Hong Kong China Taiwan Cambodia Germany The USA China Australia New Zealand

Specialty Oils and Fats such as:

Margarine and shortening (100% vegetable fat formulated

from palm based oil)

Dough Fat

Cocoa Butter Substitutes (CBS)

Cocoa Butter Replacers (CBR)

Cocoa Butter Equivalent (CBR)

Food Flavouring, Additive, and Enhancer

Rentak Timur Hung Thong Food Technology Flavor Inn Matrix Flavors and Fragrances

EXPORT MARKETS

South – East Asia

Mauritius Singapore Taiwan USA

Vanilla based flavouring and colouring.

Natural powder extract

Flavor enhancer , stabiliser

Emulsifier (E500 sodium bicarbonate E170 calcium carbonate)

Pharmaceutical Halagel (M) Sdn Bhd Chemical Company of

Malaysia Berhad Pharmaniaga Kotra Pharma Hovid Sdn Bhd Biofact Life Sdn Bhd

EXPORT MARKETS

India Sri Lanka Canada Indonesia Mongolia Indonesia Singapore New Zealand Taiwan Africa

CHAMPS

Toothpaste

Gelatin capsule

Rock Salt

UPHAMOL

Cosmetics/ Personal Care

Jetaine Corporation FA Herbs Sdn Bhd /Victus

Semulajadi (M) Sdn BhdLe Wangi De Wangi TC Sdn Bhd

Maicare Marketing Sdn BhdSireh Emas Marketing Sdn Bhd

Lia Sari Sdn Bhd Clara Network Sdn Bhd

EXPORT MARKETS

Nigeria Cambodia Pakistan Mauritius German Australia Canada The USA Denmark

Spa Assortments

Hair Care

Post Natal Set

Cosmetics Skin Care

MIHAS 2012

Mark your calendar

4-7 April 2012Kuala Lumpur Convention Centre, KLCC,

Malaysia

EFFECTIVE PLATFORM

EXCELLENT BRANDING STRATEGY

PERFECT ENTRY POINT TO ASEAN AND THE GLOBAL MUSLIM MARKET

GLOBAL PRODUCT RECOGNITION

ASSESS MARKET POTENTIAL

WHO ARE YOU GOING TO MEET?Manufacturers

ImportersExporters

DistributorsRetailers

InvestorsFund Managers

Business Associations

Banking InstitutionsLogistics

Government Institutions

AssociationsHalal Certification

BodiesMedia MIHAS

Food & Beverages

Food Packaging & Processing Machineries

Islamic Financial & Insurance

Logistics

Toiletries & Cosmetics

Pharmaceutical

Herbal & Organic Products

Food Chemicals & Emulsifiers

PRODUCTS SHOWCASED @ MIHAS

HAPPENING @ MIHAS

Exhibition,

Seminars & Trade

DialoguesCooking

Demonstration

Business Matching

Network & Trade

MIHAS Awards

Foreign Delegations

VIP VisitsFood Tasting

Agreements

HAPPENING @ MIHAS

OUTCOMES OF MIHAS 2011 6 - 9 APRIL 2011

MIHAS 2011

No. of Booths : 514

No. of Co. : 401Local : 259International : 142

Exhibiting Countries : 32

Major participating countries

: ChinaIranIndonesiaBelgiumFrance

Total Visitors : 16,086

Visiting Countries : 70

PARTICIPATING COUNTRIES

A U S T R A L I A

F R A N C E

ALBANIA

BRUNEI

I N D I A

P A L E S T I N E

U . A . E

B U R K I N A F A S O

I N D O N E S I A

P H I L I P P I N E S

J A P A N

T H A I L A N D

U . S . A

E G Y P T

N E T H E R L A N D S

T U N I S I A

Y E M E NI R A N

ORGANISED BY:

MINISTRY OF INTERNATIONAL TRADE & INDUSTRY (MITI)

MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE)

HOSTED BY:

INDAH PROFILES SDN BHD

MANAGED BY:JOINTLY ORGANISED WITH:

ISLAMIC DAKWAH FOUNDATION MALAYSIA

(YADIM)

Organizers & Partners

PARTNER EVENT:

WORLD HALAL FORUM

CONFERENCE PARTNER:

HALAL INDUSTRY DEVELOPMENT CORPORATION (HDC)

For more information:MATRADE Embassy Of Malaysia (Trade & Investment Section)17th Floor, SC First Bank Building100,Gongpyeong-dong, Jongno-GuSeoul 110-702Republic of KoreaT: (0082) 739-6812F: (00822) 739-6815E: seoul@matrade.gov.myW : www.matrade.gov.my

THANK YOU

Halal presentation MATRADE Seoul 2011

Education