Human Experience Design Workshop Handouts Take notes! Write on me!

Sarah Weise @weisesarah @ linkedin.com/in/sarahweise weise_sarah@bah.com

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Inspirations. Ideas. Takeaways. Actions. I will…. So that…

Numbers Game

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20 C

ircle

s

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#1 Mad libs Visioning activity to encourage creativity and buy-in

FOR: target customer WHO NEEDS: services/features needed UNLIKE: competitors/alternatives WE ARE A: business type WE PROVIDE: emotional benefit WE STAND OUT BY: key differentiator

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#2 Wall voting Who is our primary target customer?

Wealthy old people / retirees

Young entrepreneurs

Average Joe with family inheritance

Busy CEO’s

Middle-aged,

successful business

people

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#3 Wall target Small group activity to visualize key priorities with more granularity.

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Description

Goals & Needs

Tech Usage (Laptop / Smart Phone / Tablet / Favorite Apps)

Picture (Yes, draw it!)

Age: Gender: Occupation:

#4 Personas Customer Name:

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#5 Empathy map

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#6 Journey map Take notes here:

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#7 User stories I am a YOUNG ENTREPRENEUR I want to…. So that I can…

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Never have to meet in person Spend my time growing my business

#7 User stories I am a YOUNG ENTREPRENEUR I want to…. So that I can…

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Spend my time growing my business

#8 Ideation Generate lots of ideas quickly

#8 Ideation Refine the best elements from each idea

#9 Usability testing Jot down what you’d like to remember about….

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Starting out: First impressions: Scenarios: Metrics (task completion rate, perceived ease, time):

#10 Image-based projective interviews

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One project/task where I could use this at work:

I will try these 3 things at work:

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Tweet your top takeaway to @weisesarah with Digital Summit hashtag

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Mad Libs

Wall Voting

Target Prioritization

Personas

Empathy Mapping

Journey Mapping

Write-and-Pass User Stories

Ideation & Refinement

Usability Testing

Projective Interviews