The Highschool LinkedInWeb and mobile O2O platform

05/15/2015

Student Dilemmas

Highschool students

Extra-curricular difficultySearch for greater opportunities

No Network

How will students find:

Other interested, talented, and like-minded secondary

students?

Step 1: Sign up using school(.edu.hk) email, name, grade and interests/skillsStep 2: Browse student profiles and connect through mutual interests/skill need

Solution: Web & Mobile O2O skills marketplace

Reference Data

Foreign direct competitors

Linkedin

- Viewed as purely professional

- Focuses on corporate expertise

- Difficult to search based on small-time interests e.g. volunteering

- No specific niche market

Facebook

- Gather ground for social life

- Focuses on existing connections / friends

- Difficult to reach out to new people

- Cannot search by experience / interests

- No specific niche market

USER (STUDENT) PERSPECTIVE

Clear niche market15-18 year old high schoolers

Simple registrationName, email, interests

Interest-based discoveryFinding like-minded students

CUSTOMER PERSPECTIVE

Extracurricular opportunitiesInternships/projects/volunteering

Target group alignmentHigh school customers

ADVANTAGES of

Local direct competitors

Name: EchoBond

Still in product developmentNo specific target marketUnproven inactive user baseCo-founders have left the startup

Name: HKGOLDEN.com

Mainly for news/blogsEntirely chinese basedLittle secondary school interests collaboration

Name: hkd50.com

Purely services exchangeNot exclusively secondary studentsDoes not promote face to face and cross school collaboration

Name: WeMJob

Purely services exchangeNot exclusively secondary studentsDoes not promote face to face and cross school collaboration

Business Model: Freemium & Advertising

Advertising (B2B Revenue)

Freemium (B2C Revenue)

Web & Mobile purchases:- Placement order adjustment- Special feature

Web & Mobile benefit options:- Premium option - see user profile- Connect option - arrange meetups

- Firms that target high schools students

- Test preparation, admissions, learning centers

- Monthly bespoke advertising fees

Income Statement (Bootstrap Scenario)

Scalability and Expansion

1. Hong Kong2. Shenzhen3. Tianjin4. Beijing5. Shanghai6. Guangzhou7. Chengdu8. Chongqing

Regional(6-12 months)

Global(12-18 months)

1. India2. United States3. Taiwan4. Japan5. South Korea6. Philippines

Management team

Knoala Shanghai - Marketing WWD Hong Kong - BD/Social Media

Arthur Lam (Marketing)

Anant Majumdar(Business Development)

Neil Slighton(Sales)

Lensational - BD/Program Dev.Chairman, Hong Kong Model UN

China Forensics League - Top 3 speakersChina Cup (Debate) - Team representative

Development team

UI/UX strategist, experienced systems platform manager

Russell Tung(Programming)

Christopher Shim(Programming)

Experience in web design

Board of Advisors

Timothy Yu

BSc HKU, Risk Management, Finance

Founder and CEO of APPEDU (Holding) Limited (tech startup)President of HKU Alumni Entrepreneurs Club (HKUAEC)

Arup Majumdar

IIT Kanpur (BSc)IIM Ahmedabad (MBA)

Multinational corporate marketing and business development expertise

Lucien Wang

University of Pennsylvania - Wharton(BBA, Finance Candidate)

Finalist in various university pitch competitions, member of Wharton Finance Club and Wharton Consulting

Funding needs

Categories Projected Expenditure Percent (%) stake

Operational Expenses over 2 years (domain setup, certification, etc.)

US $1,750 7%

Marketing and Advertising (at student events and online)

US $9,000 36%

Product Development & Technology (UI/UX design, etc.)

US $2,250 9%

Sales (potential payment-upon-joining feature)

US $11,250 46%

Additional People (platform management, interface design consultants, etc.)

US $500 2%

Total US $25,000 100%

Funding Expenditures

Investment Contacts

Co-founders:contact.aysea@gmail.com

+852 9810 0226Names: Neil Slighton, Anant Majumdar, Arthur Fukuda Lam