Harcourts regional workshops april 26 27 2010

transcript

How to use the internet to become a top performer

NO NEED TO TAKE NOTES

www.tinyurl.com/nzrealestate

THE INTERNET – YOUR PATH TO SUCCESS

• Realestate.co.nz – a background

• Use of the internet

• Your Online Profile – building trust

• Marketing properties online

• Stay in touch

REALESTATE.CO.NZ - THE INDUSTRY WEBSITE

VITAL STATISTICS!

• 120,000 listings

• 94% of offices

• 400,000+ unique visitors

• 120,000+ unique visitors from overseas

• 200+ countries

• 25,000+ emails

• 300,000 referral links

3X VISITOR NUMBER OVER 3 YEARS!

DRIVING LEADS AND ENQUIRIES

QUALITY ENQUIRIES BY EMAIL

#1 FOR INTERNATIONAL PROPERTY SEEKERS

#1 FOR CONTENT

NEW FOR 2010

DESIGNED FOR BROWSING

LARGER IMAGES

SPECIALISED SITE FOR COMMERCIAL PROPERTY

SPECIALISED SITE FOR BUSINESS BROKERS

SPECIALISED SITE FOR FARMS

• Stay in touch

WEB SURPASSED PRINT YEARS AGO

National Association of Realtors Home Buyer Survey 2008

EDGING CLOSER TO 100% USING THE WEB

NZ Real Estate market research - Nielsen Aug 09

NZ – DOMINANCE OF ONLINE / DECLINE OF PRINT

NEW AGE OF SOCIAL

• 24hrs of video is uploaded to YouTube every minute

• If Facebook was a country, it would be the third largest in the world with a population of more than 400 million people

• There are 50 million tweets per day – an average of

600 tweets per second

• Google has only been around for 11 years!!

• Stay in touch

PROFILING YOURSELF ONLINE

WHAT IS AN ONLINE PROFILE?

• A web page

• A blog

• A social network page – Facebook

• A comment on a blog

• A quote in an online publication

• A property listing

• A YouTube video

• A twitter profile

• An email newsletter

• To provide a credible trusted reference check

• To create lead opportunities

• To demonstrate your unique expertise

• To assist you in building a reputation

WHY DO YOU NEED A PROFILE?

Who can I trust to market my parents house in Tauranga?

Who seems to be the local expert in selling city apartments?

Before Simon comes round tomorrow to appraise the house, let’s review his profile.

Who seems to be the best real estate agent in Kingsland?

BE FOUND!

DOMINATE GOOGLE

FACEBOOK

LINKEDIN.COM

TWITTER

STEP UP YOUR ONLINE PRESENCE!

PROFILE WITH CONTEXT / WITH CREDIBILITY

ADVERTISE IN THE SUBURBS YOU WORK IN

• Cost effective marketing

• Massive coverage

• Targeted audience

• Working for you 24/7

• Perceived to be the best

• Secure more listings

IT’S NOT A CASE OF CAN YOU AFFORD TO BE THERE…

http://agentpro.co.nz

Advertising opportunities from only $25 per month

…IT’S CAN YOU AFFORD NOT TO BE THERE?

ENGAGING IN CONVERSATIONS

1. Demonstrate your expertise & local knowledge

2. Establish or be a part of the conversation

3. Become the go-to specialist

4. Nurture your profile – value will grow

5. Track your profile – Google Alerts

ITS ALL ABOUT BUILDING TRUST

TELL A JOKE – 1 MINUTE OF FAME

MAKE A YOUTUBE VIDEO – LIFETIME OF FAME

LEAVE YOUR OWN PERMANENT MARK

VISIBILITY = POWER = LISTINGS = $$$

BUYERS ARE IN CONTROL

RELATIONSHIP WITH BUYERS HAS CHANGED

BECOME THE TRUSTED EXPERT

• Stay in touch

RICH CONTENT

Address

More images

Larger/high quality images

GET THE BASICS RIGHT

EMAIL ALERTS – FIRST IMPRESSIONS COUNT!

FEATURED LISTINGS - BOOST YOUR TRAFFIC

LIMITED TO THREE PER SUBURB

14 days with a featured listing delivers an

audience of up to 10 times more

viewings than a regular listing

COST EFFECTIVE ADVERTISING – ONLY $250

Last 7 days: 482 views

7 days prior to feature:22 views

IT REALLY WORKS!

... Get them more buyers!

... Show them how many potential buyers are looking at their home!

IMPRESS YOUR VENDORS

• Stay in touch

FULL PRESENTATION ONLINE

www.tinyurl.com/nzrealestate

STAY IN TOUCH!

0800 732 536 info@realestate.co.nz

@realestateconz, @realagentpro

www.unconditional.co.nz

Harcourts regional workshops april 26 27 2010

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