Post on 20-Dec-2014
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SCQAA-SF WEBINARSCQAA-SF WEBINAR
“Harness the Power of Social Media”
Presented by Ryon Harms
About SCQAA-SF- A Not-for Profit About SCQAA-SF- A Not-for Profit OrganizationOrganization
SCQAA-SF (www.scqaa.net) chapter sponsors the sharing of information to promote and encourage the improvement in information technology quality practices and principles through networking, training and professional development. Networking: We meet once in 2 months in San Fernando Valley. Check us out on LinkedIn (SCQAA-SF)Want to become a member? Contact Sujit at sujit58@gmail.com or call 818-878-0834
ABOUT RYONRyon Harms created the “The Social Executive” (www.thesocialexec.com) career and networking blog with a singular mission: help executives better utilize technology and social media to grow their networks and create more meaningful professional relationships.Ryon started TSE to give back to all the professionals that so openly provided him with the contacts, referrals and empathetic support that eventually lead to his current position as a marketing executive at EFI Sports Medicine.Ryon also serves as a consultant for the McDermott & Bull Executive Network, where he is creating innovative ways to help senior executives help others and help themselves find their next career opportunity. He is a sought-after social media consultant for companies looking to build online communities for improved customer engagement, customer service and more cost-efficient marketing initiatives.
www.mbexec.net
Relationship Building in the Digital Age
TODAY’S PRESENTATION
You Are the New Media
Relationship Building
Tools of the Trade
Resources
A BRIEF HISTORY OF MEDIA
THE AGE THING
Maintain a Work-Related Blog Daily
58% - under 40
35% - 40-49
5% - over 50
Average Age
Facebook: 33
LinkedIn: 39
(Survey conducted by Forbes/Google)
EVERYONE WILL STILL
BE TOO SCARED TO
JUMP IN AND YOU’LL
ALREADY BE FLOATING.
NEW RULES OF THE ROAD
1. Relationships based on breadth, less depth
Put on your marketing hat
2. It takes a village to find a job
The power of organizing without organizations
3. Spark conversations, don’t just broadcast
Conversations get much better mileage
CAREER BY DESIGN
Google is a Giant Reputation System
Leverage reputation to get what you want
The Web is a Tool for Reinvention
Build credibility in a new industry
Stay on the Offensive
Leave a trail of proof everywhere you go
YOU ARE THE NEW MEDIA
SKIP THE GATEKEEPERS
THE YOU CHRONICLE
RELATIONSHIP BUILDING
LISTENING: E-VOYEURISM
GIVERS GET
Web: A Platform for Delivering Value to Many
Delivering Value to One is Good, Delivering Value to Many is Better
What Goes Around Comes Around in Spades
BE THE CONNECTOR
Leverage technology to become a connector
Smart networkers seek out connectors
Connectors attract other connectors
COMMUNITY
The Power of Connectors
Executive Branding Trinity
Bonus:
TOOLS OF THE TRADE
BLOGS
TWITTER – NEVER EAT ALONE
Exposure
Discovery
Learning
Givingwww.ExecTweets.com
EMAIL IS STILL POWERFUL
Stop Asking for Help
Deliver Value
Get Them Talking
Say Something Different
WHAT IF I DON’T?
RESOURCES
RESOURCES
www.ExecTweets.com – Executive Tweets
www.TwitterJobSearch.com – Job Tweets
Who to Follow
www.twitter.com/nealschaffer - Neal Schaffer
http://twitter.com/svenjohnston - Sven Johnston
http://twitter.com/kevinLiebl - Kevin Liebl
www.twitter.com/thecareer100 - Top100 Career People
www.twitter.com/execjobs - Real Time Job Postings
www.twitter.com/thesocialexec - Ryon Harms
BLOGS
Free Blog Providers
www.Wordpress.com
www.TypePad.com
www.Blogger.com
How to Blog
www.ChrisBrogan.com
www.ProBlogger.com
www.CopyBlogger.com
ADDITIONAL RESOURCES
Social Media Books
Here Comes Everybody – Clay Shirkey
Groundswell – Forrester Research
Trust Agents – Chris Brogan
Twitter Power – Joel Comm
Social Media News
www.Mashable.com
www.TechCrunch.com
www.ReadWriteWeb.com