@HarryHugoGoat

@HarryHugoGoat

@HarryHugoGoat

@HarryHugoGoat

I don’t know

what you do. I

still think it’s

trendy to be

on Facebook

— My Mum, 2018

”

“

@HarryHugoGoat

@HarryHugoGoat

OPTION A OPTION B OPTION C Traditional Talent

Management

Publishers Software Platforms

@HarryHugoGoat

A person or page with a large, engaged

social following, that you will only know if

you follow them

WHAT IS AN INFLUENCER?

@HarryHugoGoat

WHAT IT CAN LOOK LIKE

@HarryHugoGoat

72% Used Facebook to choose

a restaurant based on

comments and images

that have been shared by

other users

Millennial subscribers

say their favourite

creator understands

them better than their

friends

4 in 10

THE RISE OF INFLUENCER MARKETING

@HarryHugoGoat

THE POWER OF INFLUENCER MARKETING

Compared to other marketing channels influencer

marketing delivers

@HarryHugoGoat

@HarryHugoGoat

INFLUENCER MARKETING IN FOOD & DRINK

AMPLIFICATION

@HarryHugoGoat

@HarryHugoGoat

INFLUENCER MARKETING IN FOOD & DRINK

AMBASSADORS

@HarryHugoGoat

@HarryHugoGoat

INFLUENCER MARKETING IN FOOD & DRINK

EVENTS

@HarryHugoGoat

@HarryHugoGoat

INFLUENCER MARKETING IN FOOD & DRINK

CPA Cost Per Acquisition

@HarryHugoGoat

@HarryHugoGoat

INFLUENCER MARKETING IN FOOD & DRINK

SALES

@HarryHugoGoat

@HarryHugoGoat

THANK YOU

@TheGoatAgency

info@goatagency.com