Post on 07-Jul-2015
description
transcript
Onboarding Analysis Harvest: Time Tracking
nathanallotey.com
Home Page
Pricing Page
Signup Page
Getting Started
New Project Form
Good use of photography, sets the proper mindset for
potential customer
Very clear homepage layout
Great tagline, this also implies that Harvest is simple and will
save time. I assume the learning curve is not too steep
Very clear homepage layout
A clear call to action with a nice color contrast and readable text (well done)
Very clear homepage layout
Navigation is simple and does not contain
too many options. (Reduces the level of
confusion)
Very clear homepage layout
Wasn’t sure if this link “Customers” was for current customers or a testimonial
page, guess I’ll find out later
A Few Observations
Great image as I mentioned, but it does draw attention to the right. The call to action is
on the left so perhaps an image that is looking left
towards the call to action.
A Few Observations
Here is an example
I expected the video to feature the app more closely but instead it showed a video of a team working together. I
thought it might be an explainer video or something similar Good video however after watching it I did not learn anything
about the app.
A Few Observations
Very clear homepage layout
The features of the app are briefly mentioned and
benefits are discussed
Very clear homepage layout
Great job showing screenshots of how the
actual app looks.
A Few Observations
Why not an image of a tablet as well. I imagine users would use this on
their tablet also
A Few Observations
Perhaps clicking on the images can enlarge them so people can read what is on these
preview images
Very clear homepage layout
Additional benefits are good, the icon images reinforce each point
Very clear homepage layout
Another call to action towards the bottom of
the page, great reminder
Very clear homepage layout
Area on the bottom is great social proof. A testimony with a picture
and quote along with logos of a few other companies
Very clear homepage layout
Great job showing quantitative information. Trusted by over 10,000
and available for use worldwide
A Few Observations
I noticed all of these extra benefits can be clicked and taken to a
landing page except the support page. Create a support landing
page to reduce anxiety and inform users of the benefits of support.
A Few Observations
Testimonies rotate too quickly to be read. There is a lot of greyed
out content in this area. Perhaps at least the picture can be in color.
Home Page
Pricing Page
Signup Page
Getting Started
New Project Form
Very straightforward, Well organized
Well organized page, it is easy to tell that each level
allows for more users.
Very straightforward, Well organized
Another clear call to action on this page that has great contrast.
Very straightforward, Well organized
It is clear that if I sign up for free I receive a 30 day
free trail.
Very straightforward, Well organized All questions in this
area are all related to pricing, the central theme of this page.
Seems like a strange transition to go from $99 to the free plan right next to it.
A Few Observations
Is there a “best plan” or a plan that is the “best
value”?
What plan is the most popular? Users will
default to groupthink when they cannot decide.
A Few Observations
On the bottom in the FAQ there is a reference to getting a discount when a year is paid for. You could advertise the
monthly rate as being lower if they elected to pay for one year.
A Few Observations
When it comes to English we read left to right. I see an ascension of prices. If this was arranged from greatest to least users would be
anchored around the higher price creating a great appreciation of value for the lower priced plans.
A Few Observations
New suggested order
A Few Observations
FAQs are okay but the goal of a excellent onboarding process is to answer these type of questions along the way so they do not all have to be collected in one area.
A Few Observations
Add a question about how payments processed are protected by an SSL with 256 bit encryption,
“The same as major banks”.
A statement such as this will help reduce anxiety and let users know
when it is time to pay they are protected.
A Few Observations
Home Page
Pricing Page
Signup Page
Getting Started
New Project Form
Menu items are removed and there is a
focus on signing up Great reminder that no payment is needed and
this is a free trial.
Menu items are removed and there is a
focus on signing up
Decent reminder on why users can benefit from using
Harvest. Are all of these questions 5 reasons discussed
on the homepage as well?
Are all 6 items absolutely required and necessary to
the sign up process?
A Few Observations
Why is team size being asked for?
Does this have an effect
on pricing later?
A Few Observations
Central Focus on signing up
This is a great transitional screen. The spinner lets people know that some items are loading in the background and their
account is being created.
This is also a good time to mention any emails they may be receive when their
account is created.
Central Focus on signing up
Nice personalization. Makes me feel like you know me and we
are friends.
Central Focus on signing up
Options seem to default to U.S.A. formats and currency.
Not sure if this is done by viewing the html lang element or geo_ip either way makes it
easy for me.
Central Focus on signing up
When “Other” is selected as a primary industry a box
comes up for users to enter the industry, great job!
Bookmark this page. What am I supposed to be bookmarking?
Can this be turned into a hyperlink that allows me to
bookmark the page?
A Few Observations
First Email I received
Good personalization in the email and a reminder of the information I need
to sign in.
First Email I received
Finally, instructions of what I am supposed to do
next after signing up.
Great that I finally see an instruction on “What’s Next”, however if I never check my email I will not see this step.
A Few Observations
Before loading the admin screen I was informed to
bookmark the link, showing the link during that step would have
been more helpful.
A Few Observations
Home Page
Pricing Page
Signup Page
Getting Started
New Project Form
Simple clean admin screen Great personalization again.
Simple clean admin screen
Assuming various sections of the
navigation take me to different areas in app.
Simple clean admin screen
I am also assuming these are the main features of the app.
Simple clean admin screen
Support information if it is needed. I hope the phone
team is helpful and friendly because if a user decides to
call then that will be their first experience.
Simple clean admin screen
I signed up for a free trial, this counter is a
great addition and keeps me aware of how
may days I have left.
I am not sure what to do first. I see this screen and I guess I should go through
it but I’m unsure
I ask myself, “does the order in which I click on the steps even matter?”
A Few Observations
A brief guided tour here would be EXTREMELY
helpful. Even if the links next to the icons had numbers I
would know what to do first.
Users prefer to follow a predefined path. If there is a path then users can choose
whether or not to deviate from the path.
A Few Observations
I clicked through and went to support.
Good looking knowledge base but I don’t want to spent a large amount
of time reading and watching videos as my first interaction in using the
harvest time app.
A Few Observations
Home Page
Pricing Page
Signup Page
Getting Started
New Project Form
Attempting to Create My First
Project
Since there is no guided tour for creating a project; tooltips next to
each field would be helpful.
When users scroll over the tooltips they can be informed about each field’s purpose.
A Few Observations
Seems strange that I am being prompted to add someone when I am unable to do so. I found out later that
I have to create (invite) a team member first.
How would I ever know that unless I
click around the app and search for it.
A Few Observations
Great email reminder I received 4 days after signing up, continue to engage
users with lifecycle emails.
Onboarding Analysis Harvest: Time Tracking
nathanallotey.com