Harvesting InsightsFrom Social Media

Mary Ellen BatesReluctant-Entrepreneur.comJune 18, 2017

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Real-life uses of social mediaGet leads to new information

ID/validate an expert

Professional development

Monitor a live event / news

Monitor mentions of your org

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Privacy concerns

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Facebook

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Use this to modify:Who can see your posts (past and future)Who can send you a friend requestWho can find you via email or phone #Who can tag youWho can post on your timelineWho can follow youetc….

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LinkedIn

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Use this to modify:Who can see your full nameWho can follow youWhat portions of your profile are publicWho can see your connectionsWho can see if you’ve viewed their profileWho’s notified when you update your profileetc….

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Twitter

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Use this to modify:Who can view your tweets

Who can tag you in photos

Whether your email or phone number issearchable

Who can send you a direct message

etc….

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SearchDOs and DON’Ts

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DOsDO remember what you’re searching

People’s thoughts & pointers, not articles

DO manage clients’ expectations

DO understand your org’s policies re: socialmedia research

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DOsDo use Advanced Search

(LinkedIn, Twitter, Google)DO manage your privacy settings

DO consider premium accounts(LinkedIn, HootSuite/Tweetdeck)

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DON’TsDON’T just lurk – participate!

DON’T assume the usual 80:20 ruleLook at the 4th page of search results

DON’T believe everything you read

DON’T disbelieve anything you don’t agree with

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Searching LinkedIn

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Where’s Advanced Search???

Click the search box

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Use top search box forkeywords

and the filters to refine

PRO TIP: Use “Libraries”Industry to find info pros

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LinkedIn search tipsKnow what clues to look for in results

Industry, location, alternative names

Reverse-image search the person’s profile photoGoogle Images, Bing Images, TinEye

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Search Posts for links to resources

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ID similar orgs in LinkedIn

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Professional developmentDevelop a voice, share news

Participate in groups

Make it easy for recruiters to find you!

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Searching Twitter

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Twitter’s advanced searchSearch by:

AND/OR/NOTPhraseTwitter handleNear a locationDate range

twitter.com/search-advanced

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Twitter search hacksLook for engagement

min_retweets:n

min_faves:nMillennials (brands OR marketing)min_retweets:5

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Professional developmentUse dashboard: HootSuite, TweetDeck, etc.

Monitor conference via live-tweeting

Build list of thought leaders!

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Searching Facebook

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Searching FacebookGood luck!

Syntax that sometimes worksPeople/friends who like …People who work at …

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Facebook’s GraphSearch replicatedSearchIsBack.com

Search for people who…, posts by or about a topic(Events and Photos search – meh)

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Can’t ID a phone number?Look it up in Facebook!

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Following breakingnews

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Following breaking newsTwitter

#keyword NEAR:location WITHIN:nmiNO SPACE after prefixUse keywords used by localsSkim tweets for trending #hashtag

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Following breaking newsTwitter

Use content filters (look for tweets with …)filter:videos, filter:images, filter:news

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Following breaking newsGoogle

Use intitle: and site: and limit to last 24 hourssite:youtube.com intitle:listeriasite:washingtonpost.com intitle:budget

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Social mediasearch tips

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Search social media on Googlesite:twitter.com “name” {and maybe a city or

profession}

site:facebook.com, site:linkedin.com, etc.

ALSO use Twitter, LinkedIn advanced search

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Searching for individualsWatch for name variants

LinkedIn: Katherine J. MacArthurFacebook: Kathy MacArthurTwitter: CatMac

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Searching for individualsFind people by their email addresses

Don’t know it? GUESS!

Try Google’s * (term placeholder)“mary.*.bates@acmewidgets.com”

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Use Google Trends to findweirdnessPut key concept in Google Trends and look forunusual spikes

google.com/trends

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See big spike in search for Ugg boots around BlackFriday every year.

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Expand your searchJob aggregator sites show where & who an org is

hiringIndeed.com, Glassdoor.com, CareerBuilder.comGlassdoor also tells you about work environment,hiring process

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Benchmark your own orgGet baselines for

Twitter: likes, followers, retweets, mentionsFacebook: likes, followers, commentsLinkedIn: likes, followers, comments

Compare to stats when news hits“The number of followers increased X%; commentsincreased Y%.”

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Be creative,try new approaches!

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Where’s Mary Ellen?

+1 303.772.7095mbates@batesinfo.comReluctant–entrepreneur.comTwitter: @mebsLinkedIn: maryellenbatesFacebook: maryellenbates

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