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Harvesting Insights From Social MediaMary Ellen Bates July 27, 2016@mebs RMSLA mini-conference
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Tweeting this?
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Real-life uses of social mediaGet leads to new informationID/validate an expertProfessional developmentMonitor a live event / newsMonitor mentions of your org
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I’m not on Facebook / LinkedIn / Twitter because: ____________________
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Privacy concerns
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SearchDOs and DON’Ts
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DOsDO remember what you’re searching
People’s thoughts, not articlesDO manage clients’ expectationsDO understand your org’s policies re: social media research
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DOsDo use Advanced Search
(LinkedIn, Twitter, Google)DO consider premium accounts
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DON’TsDON’T just lurk – participate! DON’T overpromiseDON’T assume the usual 80:20 rule
Look at the 4th page of search results
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Searching LinkedIn, Twitter & Facebook
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LinkedIn insightsUse Advanced Search to find experts, contacts
Use Advanced SearchSearch with keywords, locationFilter with Industry: Libraries to find librarians
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LinkedIn’s Advanced People search
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ID info pros to consult
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Twitter’s advanced searchSearch by:
AND/OR/NOTPhraseTwitter handleNear a locationDate range
twitter.com/search-advanced24
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Twitter search hacksLook for engagement
min_retweets:nmin_faves:n
Millennials (brands OR marketing) min_retweets:5
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Searching FacebookGood luck!Syntax that sometimes works
People/friends who like …People who work at …
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Search social media on Google Example:
site:twitter.com “John * Doe”Add location, job, etc. if neededEsp useful with Twitter!
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Following breaking news
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Following breaking newsTwitter#keyword NEAR:locationWITHIN:n miUse keywords used by localsSkim tweets for trending #hashtag
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Following breaking newsTwitter
Use content filters filter:videos, filter:images, filter:news
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Following breaking newsGoogleUse intitle: and site: and limit to last 24 hours
site:youtube.com intitle:listeria
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Social media search tips
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Searching for expertsUse industry terminologyDon’t know it?
Google: industry glossaryID professional assn or publication
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Searching for individualsWatch for name variants
LinkedIn: Katherine J. MacArthurFacebook: Kathy MacArthurTwitter: CatMac
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Search strategicallyFind resources: look for links
Twitter search: keywords httpMonitor discussions of your org
Twitter search: @Centurylink ?
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Finding the next sourceFacebook search:
Thai speakers who live in DenverLinkedIn Search:
Use Advanced Search for GROUPS
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Professional developmentLinkedIn
Develop a voice, share newsParticipate in groupsMake it easy for recruiters to find you!
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Professional developmentTwitter
Use dashboard: HootSuite, TweetDeckMonitor conference via live-tweetingBuild list of thought leaders
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Professional developmentFacebookFind groups of fellow info pros:
groups joined by my friends
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Be creative, try new approaches!
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Reach Mary Ellen atmbates@batesinfo.comReluctant-entrepreneur.comTwitter: @mebsLinkedIn: maryellenbatesFacebook: maryellenbatesSlideshare: maryellenbates
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