Post on 15-Nov-2014
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Examining the Latest Technology: Healthcare Social Media Mobile Capabilities
DMC.org: Our Strategy
• Highly Interactive
• Content Intensive
• Service Focused
• Dynamic Structure
ER Wait Times on the Web
Timeline
Began process in Fall of 2009
Soft Launch in Early 2010
Marketing push in Spring of 2010
ER Wait Times on the Web
• THE PROCESS– Full Operational review
of the ER– Implementation of new
Protocols for Clinicians– Full cooperation of ER
Clinical Staff, Hospital Administration, IT and Marketing
– Testing, testing, testing.
System-wide rollout
Mobile App Development: Starting Questions
• Is your market ready? (Detroit was.)
• Is your product PRECISE, SELLABLE and PART OF YOUR BRAND?
• Find a Partner vs. DIY?
• Free vs. Paid?
• Which Platforms?
Mobile App Development: Build it!
• Weekly, sometimes daily conversations with developer
• Discovery Process• Goal and Objective List• Quality Requirements (what
must it do, what must it NOT do?)
• Project Boarding• Internal sales – “someone’s
going to have to pay for this, so make sure they believe in it.”
Mobile App Development:Push It!
Strong Marketing Support Program for this Innovation
• Singular Message to the market (others may guarantee wait times, but they won’t tell you what they really are)
• Multimedia push, including radio, web ads, search engine optimization, internal communication, physician communication, social media ads
Texting
• Started with texting– Text: “ER” to 42660 receive wait times– Promotion in print media, online, TV/radio
Texting
Texting
• Started with texting– Text: “ER” to 42660 receive wait times– Promotion in print media, online, TV/radio– Shared on social media
Texting
iPhone & Android Apps
• App-splosion!– App-crazed society yearns for mobile accessibility
Download on iTunes
Convenience
• Easily accessible
– Links
– Key words
– Sharing
• Provide link for
download
• FREE
ER Wait Times
App
Convenience
Social Branding
We’ll tell you what others won’t
Sharing Across Platforms
Sharing Across Platforms
Sharing Across Platforms
DMC 29-Minute ER Guarantee helps secure low ER wait times
http://www.dmc.org/ERwait
Twitter: @DMC_Heals
Facebook.com/dmcheals
Ken Bearden kbearde@dmc.org
Dan Fuoco dfuoco@dmc.org
@DanFuoco