Heywood Sanders Presentation on Madison and Monona Terrace 111413

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8/14/2019 Heywood Sanders Presentation on Madison and Monona Terrace 111413

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Conclusion

There are literally millions of conventions, tradeshows, and meetings happening

annually throughout North America and around the world. The number ofassociations is changing, as is the number of corporations, but meetings willcontinue to occur. Although 2009 was a down year and there may be a slightstructural change in meeting format, and hence volume, the 2009 drop in demandwas a short-term aberration, with signs of recovery appearing in 2010. Furthermore,the rationale for meetings and associations still exists and will continue to do so.

Billings is well suited to participate in the convention, conference, and meetingssector given its role as the largest city in Montana, a significant regional commercehub, and the growing medical industry. The proposed conference center providesan opportunity for Billings to invest in long-term community infrastructuredevelopments to diversify the economy away from dependency on any one sectoralone. As this trends analysis indicates, there are major positive economic and fiscalimpacts associated with conference and meeting events. In order to retain thoseimpacts, grow market share, and as the industry and participation rebounds fromthe global recession, Billings needs to position itself to remain attractive andcompetitive.

Section 4 Industry Trends | DRAFT April 2013

South Padre Island Convention Centre Feasibility Study Update – South Padre Island, TX

SUMMARY

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Submitted to:

City of Fort WorthFacilities and Public Events Department

April 2001

Submitted by:

C.H. Johnson Consulting, Inc.36 S. Wabash Ave., Suite 602

Chicago, IL 60603

Phone: 312-444-1031

Fort Worth Convention Center

Headquarters Hotel Analysis

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Maryland Stadium Authority

Baltimore Convention Center Expansion

Market & Economic Analysis

Final Report

February 2012

Event Type

Number

of Events

Length

Total Usage

Attendance

Average

Attendance

Per Event Event Type

Number of

Events

Length

Total Usage

Attendance

Average

Attendance

Per EventConventions /Trade Shows 62 176 2.8 307 286,087 4,614 Conventions/Trade Shows 58 179 3.1 321 286,784 4,945

Meetings 85 157 1.8 179 67,736 797 Meetings 64 127 2.0 152 67,726 1,058

Food Functions 9 8 0.9 12 8,642 960 Food Functions 11 11 1.0 18 17,155 1,560

Public Events 29 59 2.0 82 143,635 4,953 Public Events 20 47 2.4 70 146,233 7,312

Sporting Events 8 26 3.3 32 31,147 3,893 Sporting Events 6 11 1.8 14 19,459 3,243

Other 8 16 2.0 18 7,435 929 Other 7 13 1.9 14 7,325 1,046

Total 201 442 630 544,682 Total 166 388 589 544,682

Event Type

Number

of Events

Length

Total Usage

Attendance

Average

Attendance

Number of

Events

Length

Total Usage

Attendance

Average

Attendance

Per Event

Conventions /Trade Shows 54 191 3.5 295 266,281 4,931 Conventions/Trade Shows 54 158 2.9 268 249,186 4,615

Meetings 70 130 1.9 155 81,237 1,161 Meetings 55 132 2.4 146 73,765 1,341 Food Functions 12 18 1.5 28 12,420 1,035 Food Functions 4 4 1.0 7 3,300 825

Other 6 17 2.8 19 6,960 1,160 Other 4 6 1.5 7 4,765 1,191

Total 172 456 627 514,144 Total 139 349 490 435,992

Event Type

Number

of Events

Length

Total Usage

Attendance

Average

Attendance

Number of

Events

Length

Total Usage

Attendance

Average

Attendance

Per Event

Conventions /Trade Shows 51 183 3.6 291 218,603 4,286 Conventions/Trade Shows 52 206 4.0 340 266,876 5,132

Meetings 53 100 1.9 115 46,272 873 Meetings 76 178 2.3 313 61,558 810

Food Functions 2 2 1.0 5 2,200 1,100 Food Functions 5 12 2.4 23 5,495 1,099

Other 6 6 1.0 7 9,400 1,567 Other 5 8 1.6 15 3,505 701

Total 131 332 475 368,834 Total 162 477 820 488,469

FY 2008 FY 2009

FY 2010 FY 2011

Detailed Summary of Historical BCC Utilization

FY 2006 FY 2007

Source: BCC management.

Research Update:

Baltimore Hotel Corp.'s Series2006B Bond Rating Lowered To'BB-' On Underperformance;Outlook Stable

August 30, 2011

Overview• Baltimore Hotel Corp.'s 757-room Hilton hotel has underperformed as the

Baltimore market has struggled to absorb the new room capacity added as

the Hilton opened in 2008 and recover from the recession. The hotel has

not reached a stabilized occupancy of 74% in 2011 as ownership forecast

and faces a 12% increase in debt service payments as the principalpayments begin in 2012.

JULY 11, 2013

Baltimore Convention Center Hotel Will

Need City Funds, a Credit NegativeFrom Credit Outlook

On Monday, Harry Black, the finance director for the City of Baltimore, Maryland (Aa2

stable), confirmed a Baltimore Sun report that in September 2014, the Baltimore HotelCorporation (Ba1 negative) will likely have to dip into the city’s general fund and its feederfunds from citywide hotel occupancy tax collections (HOT) to cover its debt servicepayments. The hotel’s need of these funds to pay debt service is credit negative and likelymarks the beginning of the hotel’s long-term financial dependence on the city’s general fund.

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REVIEW OF MONONA TERRACE

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Monona Terrace, Madison, WisconsinSummary of Actual Attendance

2007 2008 2009 2010 2011 % of Total

Banquets 32,287 44,061 51,174 54,530 49,805 26%

Meetings 18,006 26,956 31,811 33,023 36,535 16%

Conventions 15,119 18,232 17,241 30,242 31,151 13%

Conferences 6,013 9,138 9,918 10,659 9,725 5%

Consumer Shows 13,960 28,153 38,862 40,930 41,368 18%

Entertainment 1,542 7,060 15,279 13,457 9,045 5%

Community Events 28,572 28,610 24,759 30,608 35,345 17%Community Meetings 197 185 381 252 327 0%

Total 115,696 162,395 189,425 213,701 213,301 100%

Source: Monona Terrace

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Monona Terrace, Madison, Wisconsin

Historical Monthly MT-Generated Room Nights 2007 thru 2011

Source: Monona Terrace, Johnson Consulting

1,4071,046

10,000

12,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

U s e d

- D a y s

Average

Heywood Sanders Presentation on Madison and Monona Terrace 111413

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