hi.

womp womp.

Everything I need to know about briefing* I learned from stand-up comedy.

*AND OTHER STUFF

1Prolific use of the F word*

*FOCUS

2Paint a picturefor your audience

3Interact with your audience

• Take a shot every time the planner speaks in a metaphor

• Conduct an impromptu brainstorm so no one notices you’re unprepared

• Tell your audience to close their eyes and imagine a future without QR codes (i.e. Nap)

TIPS FOR ENGAGEMENT

4Improv

FIVEIGNORE

ALL OF THE

RULES

Key Metrics of Success

STAND UP COMEDY

BRIEFING

Laughter in all of its forms

Creatives don’t want to hurt me

and/or

They’re excited to work

@saracobaughTHANKS!