Ansley SudderthSocial Media Training & Communications

Coordinator

High Impact on a Low Budget:Using Social Media to Stretch Your Marketing Dollars

• Find Your Inner Social Media Ninja!• Implementing Trends and Techniques• Social Channels• What You Can Do Today!• Valuable Links • Q&A

Agenda

Find Your Inner Social Media Ninja!

Weaponry

What’s in your social media tool

belt?

Agility

Unconventional

Implementing Trends and Techniques

Go Grassroots!

Cross Promote

#CityPointApts#FoodTruckFriday

Referral System

Tell a friend to

tell a friend!

Survey

Social Channels

• Demographics: Gender, Age, Counties, Cities, Languages

• Page Views• Unique Visitors• Total Tab Views• External Referrers• Reach: Organic, Paid,

Viral• Unique Users by

Frequency

Win a pizza party for your

residents!

-Track your pinning activity

-Learn what pinners like

What You Can Do Today

What You Can Do Today

• Work smarter, not harder!• Conduct an audit of your budget.• Compare your marketing costs against the

benefits.• Tweak accordingly!

Valuable Links

• October Social Media Training Calendar: http://bit.ly/SocialMediaTrainingCal

• #MyAptView Contest: http://bit.ly/MyAptViewContest

• Build a budget-friendly 2014!: http://bit.ly/FRMSDiscover

Valuable Links

Q&A

Thursday, October 24 at 3:00 p.m. ET/12:00 p.m. PTbit.ly/MitigateSocialRiskWebinar

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Photo and Statistics Credit