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High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Date post: 13-Jan-2015
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As a smart marketer, you've aced Cost Savings 101 and have learned the tricks of the trade in making your dollars stretch! Even with your budget-conscious efforts, you may find it a bit daunting when you don't have the marketing dollars to host swanky resident events or shower your prospects with pricey gifts to incentivize them to sign. Online engagement may be at the top of your social initiatives, but it may not be supported by budgetary priorities. Join Ansley Sudderth, Social Media Training & Communications Coordinator with For Rent Media Solutions™, as she shares ways you can connect your brand to your audience without breaking the bank! Listen along to the recording: http://www.youtube.com/watch?v=6cLpSixLJM4&feature=youtu.be
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Ansley Sudderth Social Media Training & Communications Coordinator High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars
Transcript
Page 1: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Ansley SudderthSocial Media Training & Communications

Coordinator

High Impact on a Low Budget:Using Social Media to Stretch Your Marketing Dollars

Page 2: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 3: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

• Find Your Inner Social Media Ninja!• Implementing Trends and Techniques• Social Channels• What You Can Do Today!• Valuable Links • Q&A

Agenda

Page 4: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Find Your Inner Social Media Ninja!

Page 5: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 6: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Weaponry

Page 7: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

What’s in your social media tool

belt?

Page 8: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 9: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Agility

Page 10: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 11: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Unconventional

Page 12: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 13: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Implementing Trends and Techniques

Page 14: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Go Grassroots!

Page 15: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Cross Promote

Page 16: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 17: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 18: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 19: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

#CityPointApts#FoodTruckFriday

Page 20: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Referral System

Page 21: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Tell a friend to

tell a friend!

Page 22: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 23: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 24: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Survey

Page 25: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 26: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 27: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 28: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 29: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Social Channels

Page 30: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 31: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 32: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

• Demographics: Gender, Age, Counties, Cities, Languages

• Page Views• Unique Visitors• Total Tab Views• External Referrers• Reach: Organic, Paid,

Viral• Unique Users by

Frequency

Page 33: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 34: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 35: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Win a pizza party for your

residents!

Page 36: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 37: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 38: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 39: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

-Track your pinning activity

-Learn what pinners like

Page 40: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 41: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 42: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 43: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

What You Can Do Today

Page 44: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

What You Can Do Today

• Work smarter, not harder!• Conduct an audit of your budget.• Compare your marketing costs against the

benefits.• Tweak accordingly!

Page 45: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Valuable Links

Page 46: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

• October Social Media Training Calendar: http://bit.ly/SocialMediaTrainingCal

• #MyAptView Contest: http://bit.ly/MyAptViewContest

• Build a budget-friendly 2014!: http://bit.ly/FRMSDiscover

Valuable Links

Page 47: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Q&A

Page 48: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 49: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Thursday, October 24 at 3:00 p.m. ET/12:00 p.m. PTbit.ly/MitigateSocialRiskWebinar

Page 50: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 51: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 52: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

https://www.google.com/search?q=ninja&source=lnms&tbm=isch&sa=X&ei=jjc7Utu4MtS04APc44GIBQ&ved=0CAcQ_AUoAQ&biw=1476&bih=692&dpr=1#facrc=_&imgdii=_&imgrc=dhRN1FGQsAjbWM%3A%3B0sdzv1GpmLhpaM%3Bhttps%253A%252F%252Fsi0.twimg.com%252Fprofile_images%252F1856487297%252FNinja_Image.jpg%3Bhttps%253A%252F%252Ftwitter.com%252FTheToyNinja%3B500%3B354

http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg

http://www.oae.co.uk/wp-content/uploads/2012/12/and-the-winner-is-412x333.jpg

http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/publish.png

http://tctechcrunch2011.files.wordpress.com/2012/11/ipad-mini-tv1.png?w=1000&h=667

http://www.briansolis.com/wp-content/uploads/2012/12/Pasted-Image-121812-713-AM.png

https://promogator.com/home/wp-content/uploads/2011/10/grassroots1.jpg

http://twinpeaksfoodtrucks.com/wp-content/uploads/2013/01/FoodTruckAerial-Pic.jpg

http://www.historicsouthend.com/wp-content/uploads/2013/07/food-truck-friday-menu-board.jpg

http://blog.atlanticstation.com/wp-content/uploads/2012/02/Food-Truck-Fridays.jpg

http://woodstockproject.files.wordpress.com/2012/10/survey-results-graphics-for-powerpoint-03.jpg

http://brainstorming.multifamilypro.com/wp-content/uploads/2013/04/HiRes.jpg

http://www.solarvps.com/wp-content/uploads/2013/08/Internal-Cloud-Collaboration.jpg

https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-frc3/p480x480/564920_421121104617653_1332029017_n.jpg

http://www.skylineonline.ca/files/u11/Man_with_Referral_Card1.jpg

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docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255http://www.google.com/imgres?imgurl=http://opinionexchange.lohudblogs.com/files/2013/01/flipboard.png&imgrefurl=http://opinionexchange.lohudblogs.com/2013/01/18/how-to-read-on-flipboard/&h=931&w=740&sz=27&tbnid=VVmdQV9Zfi_obM:&tbnh=92&tbnw=73&zoom=1&usg=__H9b7N0oUK-9nJ6BYyoE23oDR36A=&

docid=TFKeguL3tpqHvM&sa=X&ei=3z47UsfWBdWv4AOO4YDoDA&sqi=2&ved=0CCsQ9QEwAA&dur=252http://www.youtube.com/yt/brand/downloads.html

http://www.businessnewsdaily.com/images/i/000/001/616/original/TOOL-BELT-ART.jpg

http://daily.undergradsuccess.com/wp-content/uploads/2013/05/Flexibility-Undergrad-Success.jpg

http://static.businessbecause.com/uploads/default/news/images/70c639df5e30bdee.png

Photo and Statistics Credit

https://www.google.com/search?q=ninja&source=lnms&tbm=isch&sa=X&ei=jjc7Utu4MtS04APc44GIBQ&ved=0CAcQ_AUoAQ&biw=1476&bih=692&dpr=1
https://www.google.com/search?q=ninja&source=lnms&tbm=isch&sa=X&ei=jjc7Utu4MtS04APc44GIBQ&ved=0CAcQ_AUoAQ&biw=1476&bih=692&dpr=1
https://www.google.com/search?q=ninja&source=lnms&tbm=isch&sa=X&ei=jjc7Utu4MtS04APc44GIBQ&ved=0CAcQ_AUoAQ&biw=1476&bih=692&dpr=1
http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg
http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg
http://www.oae.co.uk/wp-content/uploads/2012/12/and-the-winner-is-412x333.jpg
http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/publish.png
http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/publish.png
http://tctechcrunch2011.files.wordpress.com/2012/11/ipad-mini-tv1.png?w=1000&h=667
http://tctechcrunch2011.files.wordpress.com/2012/11/ipad-mini-tv1.png?w=1000&h=667
http://www.briansolis.com/wp-content/uploads/2012/12/Pasted-Image-121812-713-AM.png
http://www.briansolis.com/wp-content/uploads/2012/12/Pasted-Image-121812-713-AM.png
https://promogator.com/home/wp-content/uploads/2011/10/grassroots1.jpg
https://promogator.com/home/wp-content/uploads/2011/10/grassroots1.jpg
http://twinpeaksfoodtrucks.com/wp-content/uploads/2013/01/FoodTruckAerial-Pic.jpg
http://twinpeaksfoodtrucks.com/wp-content/uploads/2013/01/FoodTruckAerial-Pic.jpg
http://www.historicsouthend.com/wp-content/uploads/2013/07/food-truck-friday-menu-board.jpg
http://www.historicsouthend.com/wp-content/uploads/2013/07/food-truck-friday-menu-board.jpg
http://blog.atlanticstation.com/wp-content/uploads/2012/02/Food-Truck-Fridays.jpg
http://blog.atlanticstation.com/wp-content/uploads/2012/02/Food-Truck-Fridays.jpg
http://woodstockproject.files.wordpress.com/2012/10/survey-results-graphics-for-powerpoint-03.jpg
http://woodstockproject.files.wordpress.com/2012/10/survey-results-graphics-for-powerpoint-03.jpg
http://brainstorming.multifamilypro.com/wp-content/uploads/2013/04/HiRes.jpg
http://brainstorming.multifamilypro.com/wp-content/uploads/2013/04/HiRes.jpg
http://www.solarvps.com/wp-content/uploads/2013/08/Internal-Cloud-Collaboration.jpg
http://www.solarvps.com/wp-content/uploads/2013/08/Internal-Cloud-Collaboration.jpg
http://www.solarvps.com/wp-content/uploads/2013/08/Internal-Cloud-Collaboration.jpg
https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-frc3/p480x480/564920_421121104617653_1332029017_n.jpg
https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-frc3/p480x480/564920_421121104617653_1332029017_n.jpg
http://www.skylineonline.ca/files/u11/Man_with_Referral_Card1.jpg
http://www.skylineonline.ca/files/u11/Man_with_Referral_Card1.jpg
http://blog.iso50.com/wp-content/uploads/2010/07/hero_2_20100727-450x370.jpg
http://blog.iso50.com/wp-content/uploads/2010/07/hero_2_20100727-450x370.jpg
http://www.mobile-ent.biz/cimages/3c538b6d6170150d50d18edd05b75f03.jpg
http://us.cdn1.123rf.com/168nwm/ammentorp/ammentorp1301/ammentorp130100054/17477939-finger-pointing-on-digital-tablet-pc.jpg
http://www.cellit.com/wp-content/uploads/2010/08/DSC03572b.jpg
http://www.cellit.com/wp-content/uploads/2010/08/DSC03572b.jpg
http://www.google.com/imgres?imgurl=http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032013/bitly.png&imgrefurl=http://www.brandsoftheworld.com/logo/bitly&h=195&w=195&sz=15&tbnid=-HlflTY5xydX8M:&tbnh=91&tbnw=91&zoom=1&usg=__gKsKw031PclyrjMkWyw_W4YjQZc=&docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255
http://www.google.com/imgres?imgurl=http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032013/bitly.png&imgrefurl=http://www.brandsoftheworld.com/logo/bitly&h=195&w=195&sz=15&tbnid=-HlflTY5xydX8M:&tbnh=91&tbnw=91&zoom=1&usg=__gKsKw031PclyrjMkWyw_W4YjQZc=&docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255
http://www.google.com/imgres?imgurl=http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032013/bitly.png&imgrefurl=http://www.brandsoftheworld.com/logo/bitly&h=195&w=195&sz=15&tbnid=-HlflTY5xydX8M:&tbnh=91&tbnw=91&zoom=1&usg=__gKsKw031PclyrjMkWyw_W4YjQZc=&docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255
http://www.google.com/imgres?imgurl=http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032013/bitly.png&imgrefurl=http://www.brandsoftheworld.com/logo/bitly&h=195&w=195&sz=15&tbnid=-HlflTY5xydX8M:&tbnh=91&tbnw=91&zoom=1&usg=__gKsKw031PclyrjMkWyw_W4YjQZc=&docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255
http://www.google.com/imgres?imgurl=http://opinionexchange.lohudblogs.com/files/2013/01/flipboard.png&imgrefurl=http://opinionexchange.lohudblogs.com/2013/01/18/how-to-read-on-flipboard/&h=931&w=740&sz=27&tbnid=VVmdQV9Zfi_obM:&tbnh=92&tbnw=73&zoom=1&usg=__H9b7N0oUK-9nJ6BYyoE23oDR36A=&docid=TFKeguL3tpqHvM&sa=X&ei=3z47UsfWBdWv4AOO4YDoDA&sqi=2&ved=0CCsQ9QEwAA&dur=252
http://www.google.com/imgres?imgurl=http://opinionexchange.lohudblogs.com/files/2013/01/flipboard.png&imgrefurl=http://opinionexchange.lohudblogs.com/2013/01/18/how-to-read-on-flipboard/&h=931&w=740&sz=27&tbnid=VVmdQV9Zfi_obM:&tbnh=92&tbnw=73&zoom=1&usg=__H9b7N0oUK-9nJ6BYyoE23oDR36A=&docid=TFKeguL3tpqHvM&sa=X&ei=3z47UsfWBdWv4AOO4YDoDA&sqi=2&ved=0CCsQ9QEwAA&dur=252
http://www.google.com/imgres?imgurl=http://opinionexchange.lohudblogs.com/files/2013/01/flipboard.png&imgrefurl=http://opinionexchange.lohudblogs.com/2013/01/18/how-to-read-on-flipboard/&h=931&w=740&sz=27&tbnid=VVmdQV9Zfi_obM:&tbnh=92&tbnw=73&zoom=1&usg=__H9b7N0oUK-9nJ6BYyoE23oDR36A=&docid=TFKeguL3tpqHvM&sa=X&ei=3z47UsfWBdWv4AOO4YDoDA&sqi=2&ved=0CCsQ9QEwAA&dur=252
http://www.youtube.com/yt/brand/downloads.html
http://www.youtube.com/yt/brand/downloads.html
http://www.businessnewsdaily.com/images/i/000/001/616/original/TOOL-BELT-ART.jpg
http://www.businessnewsdaily.com/images/i/000/001/616/original/TOOL-BELT-ART.jpg
http://daily.undergradsuccess.com/wp-content/uploads/2013/05/Flexibility-Undergrad-Success.jpg
http://daily.undergradsuccess.com/wp-content/uploads/2013/05/Flexibility-Undergrad-Success.jpg
http://static.businessbecause.com/uploads/default/news/images/70c639df5e30bdee.png
http://static.businessbecause.com/uploads/default/news/images/70c639df5e30bdee.png

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