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Page 1: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Ansley SudderthSocial Media Training & Communications

Coordinator

High Impact on a Low Budget:Using Social Media to Stretch Your Marketing Dollars

Page 2: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 3: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

• Find Your Inner Social Media Ninja!• Implementing Trends and Techniques• Social Channels• What You Can Do Today!• Valuable Links • Q&A

Agenda

Page 4: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Find Your Inner Social Media Ninja!

Page 5: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 6: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Weaponry

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What’s in your social media tool

belt?

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Page 9: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Agility

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Unconventional

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Implementing Trends and Techniques

Page 14: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Go Grassroots!

Page 15: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Cross Promote

Page 16: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
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#CityPointApts#FoodTruckFriday

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Referral System

Page 21: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Tell a friend to

tell a friend!

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Page 23: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 24: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Survey

Page 25: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 26: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 27: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 28: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 29: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Social Channels

Page 30: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 31: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 32: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

• Demographics: Gender, Age, Counties, Cities, Languages

• Page Views• Unique Visitors• Total Tab Views• External Referrers• Reach: Organic, Paid,

Viral• Unique Users by

Frequency

Page 33: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 34: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 35: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Win a pizza party for your

residents!

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Page 37: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 38: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 39: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

-Track your pinning activity

-Learn what pinners like

Page 40: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 41: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 42: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 43: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

What You Can Do Today

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What You Can Do Today

• Work smarter, not harder!• Conduct an audit of your budget.• Compare your marketing costs against the

benefits.• Tweak accordingly!

Page 45: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Valuable Links

Page 46: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

• October Social Media Training Calendar: http://bit.ly/SocialMediaTrainingCal

• #MyAptView Contest: http://bit.ly/MyAptViewContest

• Build a budget-friendly 2014!: http://bit.ly/FRMSDiscover

Valuable Links

Page 47: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Q&A

Page 48: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
Page 49: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!

Thursday, October 24 at 3:00 p.m. ET/12:00 p.m. PTbit.ly/MitigateSocialRiskWebinar

Page 50: High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dollars!
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https://www.google.com/search?q=ninja&source=lnms&tbm=isch&sa=X&ei=jjc7Utu4MtS04APc44GIBQ&ved=0CAcQ_AUoAQ&biw=1476&bih=692&dpr=1#facrc=_&imgdii=_&imgrc=dhRN1FGQsAjbWM%3A%3B0sdzv1GpmLhpaM%3Bhttps%253A%252F%252Fsi0.twimg.com%252Fprofile_images%252F1856487297%252FNinja_Image.jpg%3Bhttps%253A%252F%252Ftwitter.com%252FTheToyNinja%3B500%3B354

http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg

http://www.oae.co.uk/wp-content/uploads/2012/12/and-the-winner-is-412x333.jpg

http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/publish.png

http://tctechcrunch2011.files.wordpress.com/2012/11/ipad-mini-tv1.png?w=1000&h=667

http://www.briansolis.com/wp-content/uploads/2012/12/Pasted-Image-121812-713-AM.png

https://promogator.com/home/wp-content/uploads/2011/10/grassroots1.jpg

http://twinpeaksfoodtrucks.com/wp-content/uploads/2013/01/FoodTruckAerial-Pic.jpg

http://www.historicsouthend.com/wp-content/uploads/2013/07/food-truck-friday-menu-board.jpg

http://blog.atlanticstation.com/wp-content/uploads/2012/02/Food-Truck-Fridays.jpg

http://woodstockproject.files.wordpress.com/2012/10/survey-results-graphics-for-powerpoint-03.jpg

http://brainstorming.multifamilypro.com/wp-content/uploads/2013/04/HiRes.jpg

http://www.solarvps.com/wp-content/uploads/2013/08/Internal-Cloud-Collaboration.jpg

https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-frc3/p480x480/564920_421121104617653_1332029017_n.jpg

http://www.skylineonline.ca/files/u11/Man_with_Referral_Card1.jpg

http://blog.iso50.com/wp-content/uploads/2010/07/hero_2_20100727-450x370.jpg

http://www.mobile-ent.biz/cimages/3c538b6d6170150d50d18edd05b75f03.jpg

http://us.cdn1.123rf.com/168nwm/ammentorp/ammentorp1301/ammentorp130100054/17477939-finger-pointing-on-digital-tablet-pc.jpg

http://www.cellit.com/wp-content/uploads/2010/08/DSC03572b.jpg

http://www.google.com/imgres?imgurl=http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032013/bitly.png&imgrefurl=http://www.brandsoftheworld.com/logo/bitly&h=195&w=195&sz=15&tbnid=-HlflTY5xydX8M:&tbnh=91&tbnw=91&zoom=1&usg=__gKsKw031PclyrjMkWyw_W4YjQZc=&

docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255http://www.google.com/imgres?imgurl=http://opinionexchange.lohudblogs.com/files/2013/01/flipboard.png&imgrefurl=http://opinionexchange.lohudblogs.com/2013/01/18/how-to-read-on-flipboard/&h=931&w=740&sz=27&tbnid=VVmdQV9Zfi_obM:&tbnh=92&tbnw=73&zoom=1&usg=__H9b7N0oUK-9nJ6BYyoE23oDR36A=&

docid=TFKeguL3tpqHvM&sa=X&ei=3z47UsfWBdWv4AOO4YDoDA&sqi=2&ved=0CCsQ9QEwAA&dur=252http://www.youtube.com/yt/brand/downloads.html

http://www.businessnewsdaily.com/images/i/000/001/616/original/TOOL-BELT-ART.jpg

http://daily.undergradsuccess.com/wp-content/uploads/2013/05/Flexibility-Undergrad-Success.jpg

http://static.businessbecause.com/uploads/default/news/images/70c639df5e30bdee.png

Photo and Statistics Credit

https://www.google.com/search?q=ninja&source=lnms&tbm=isch&sa=X&ei=jjc7Utu4MtS04APc44GIBQ&ved=0CAcQ_AUoAQ&biw=1476&bih=692&dpr=1
https://www.google.com/search?q=ninja&source=lnms&tbm=isch&sa=X&ei=jjc7Utu4MtS04APc44GIBQ&ved=0CAcQ_AUoAQ&biw=1476&bih=692&dpr=1
https://www.google.com/search?q=ninja&source=lnms&tbm=isch&sa=X&ei=jjc7Utu4MtS04APc44GIBQ&ved=0CAcQ_AUoAQ&biw=1476&bih=692&dpr=1
http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg
http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg
http://www.oae.co.uk/wp-content/uploads/2012/12/and-the-winner-is-412x333.jpg
http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/publish.png
http://cdn.thenextweb.com/wp-content/blogs.dir/1/files/2012/02/publish.png
http://tctechcrunch2011.files.wordpress.com/2012/11/ipad-mini-tv1.png?w=1000&h=667
http://tctechcrunch2011.files.wordpress.com/2012/11/ipad-mini-tv1.png?w=1000&h=667
http://www.briansolis.com/wp-content/uploads/2012/12/Pasted-Image-121812-713-AM.png
http://www.briansolis.com/wp-content/uploads/2012/12/Pasted-Image-121812-713-AM.png
https://promogator.com/home/wp-content/uploads/2011/10/grassroots1.jpg
https://promogator.com/home/wp-content/uploads/2011/10/grassroots1.jpg
http://twinpeaksfoodtrucks.com/wp-content/uploads/2013/01/FoodTruckAerial-Pic.jpg
http://twinpeaksfoodtrucks.com/wp-content/uploads/2013/01/FoodTruckAerial-Pic.jpg
http://www.historicsouthend.com/wp-content/uploads/2013/07/food-truck-friday-menu-board.jpg
http://www.historicsouthend.com/wp-content/uploads/2013/07/food-truck-friday-menu-board.jpg
http://blog.atlanticstation.com/wp-content/uploads/2012/02/Food-Truck-Fridays.jpg
http://blog.atlanticstation.com/wp-content/uploads/2012/02/Food-Truck-Fridays.jpg
http://woodstockproject.files.wordpress.com/2012/10/survey-results-graphics-for-powerpoint-03.jpg
http://woodstockproject.files.wordpress.com/2012/10/survey-results-graphics-for-powerpoint-03.jpg
http://brainstorming.multifamilypro.com/wp-content/uploads/2013/04/HiRes.jpg
http://brainstorming.multifamilypro.com/wp-content/uploads/2013/04/HiRes.jpg
http://www.solarvps.com/wp-content/uploads/2013/08/Internal-Cloud-Collaboration.jpg
http://www.solarvps.com/wp-content/uploads/2013/08/Internal-Cloud-Collaboration.jpg
http://www.solarvps.com/wp-content/uploads/2013/08/Internal-Cloud-Collaboration.jpg
https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-frc3/p480x480/564920_421121104617653_1332029017_n.jpg
https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-frc3/p480x480/564920_421121104617653_1332029017_n.jpg
http://www.skylineonline.ca/files/u11/Man_with_Referral_Card1.jpg
http://www.skylineonline.ca/files/u11/Man_with_Referral_Card1.jpg
http://blog.iso50.com/wp-content/uploads/2010/07/hero_2_20100727-450x370.jpg
http://blog.iso50.com/wp-content/uploads/2010/07/hero_2_20100727-450x370.jpg
http://www.mobile-ent.biz/cimages/3c538b6d6170150d50d18edd05b75f03.jpg
http://us.cdn1.123rf.com/168nwm/ammentorp/ammentorp1301/ammentorp130100054/17477939-finger-pointing-on-digital-tablet-pc.jpg
http://www.cellit.com/wp-content/uploads/2010/08/DSC03572b.jpg
http://www.cellit.com/wp-content/uploads/2010/08/DSC03572b.jpg
http://www.google.com/imgres?imgurl=http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032013/bitly.png&imgrefurl=http://www.brandsoftheworld.com/logo/bitly&h=195&w=195&sz=15&tbnid=-HlflTY5xydX8M:&tbnh=91&tbnw=91&zoom=1&usg=__gKsKw031PclyrjMkWyw_W4YjQZc=&docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255
http://www.google.com/imgres?imgurl=http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032013/bitly.png&imgrefurl=http://www.brandsoftheworld.com/logo/bitly&h=195&w=195&sz=15&tbnid=-HlflTY5xydX8M:&tbnh=91&tbnw=91&zoom=1&usg=__gKsKw031PclyrjMkWyw_W4YjQZc=&docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255
http://www.google.com/imgres?imgurl=http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032013/bitly.png&imgrefurl=http://www.brandsoftheworld.com/logo/bitly&h=195&w=195&sz=15&tbnid=-HlflTY5xydX8M:&tbnh=91&tbnw=91&zoom=1&usg=__gKsKw031PclyrjMkWyw_W4YjQZc=&docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255
http://www.google.com/imgres?imgurl=http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/032013/bitly.png&imgrefurl=http://www.brandsoftheworld.com/logo/bitly&h=195&w=195&sz=15&tbnid=-HlflTY5xydX8M:&tbnh=91&tbnw=91&zoom=1&usg=__gKsKw031PclyrjMkWyw_W4YjQZc=&docid=4Ll0uAPpIh209M&sa=X&ei=RD47UoyHO7LE4AOt_IGgCA&ved=0CFQQ9QEwDQ&dur=255
http://www.google.com/imgres?imgurl=http://opinionexchange.lohudblogs.com/files/2013/01/flipboard.png&imgrefurl=http://opinionexchange.lohudblogs.com/2013/01/18/how-to-read-on-flipboard/&h=931&w=740&sz=27&tbnid=VVmdQV9Zfi_obM:&tbnh=92&tbnw=73&zoom=1&usg=__H9b7N0oUK-9nJ6BYyoE23oDR36A=&docid=TFKeguL3tpqHvM&sa=X&ei=3z47UsfWBdWv4AOO4YDoDA&sqi=2&ved=0CCsQ9QEwAA&dur=252
http://www.google.com/imgres?imgurl=http://opinionexchange.lohudblogs.com/files/2013/01/flipboard.png&imgrefurl=http://opinionexchange.lohudblogs.com/2013/01/18/how-to-read-on-flipboard/&h=931&w=740&sz=27&tbnid=VVmdQV9Zfi_obM:&tbnh=92&tbnw=73&zoom=1&usg=__H9b7N0oUK-9nJ6BYyoE23oDR36A=&docid=TFKeguL3tpqHvM&sa=X&ei=3z47UsfWBdWv4AOO4YDoDA&sqi=2&ved=0CCsQ9QEwAA&dur=252
http://www.google.com/imgres?imgurl=http://opinionexchange.lohudblogs.com/files/2013/01/flipboard.png&imgrefurl=http://opinionexchange.lohudblogs.com/2013/01/18/how-to-read-on-flipboard/&h=931&w=740&sz=27&tbnid=VVmdQV9Zfi_obM:&tbnh=92&tbnw=73&zoom=1&usg=__H9b7N0oUK-9nJ6BYyoE23oDR36A=&docid=TFKeguL3tpqHvM&sa=X&ei=3z47UsfWBdWv4AOO4YDoDA&sqi=2&ved=0CCsQ9QEwAA&dur=252
http://www.youtube.com/yt/brand/downloads.html
http://www.youtube.com/yt/brand/downloads.html
http://www.businessnewsdaily.com/images/i/000/001/616/original/TOOL-BELT-ART.jpg
http://www.businessnewsdaily.com/images/i/000/001/616/original/TOOL-BELT-ART.jpg
http://daily.undergradsuccess.com/wp-content/uploads/2013/05/Flexibility-Undergrad-Success.jpg
http://daily.undergradsuccess.com/wp-content/uploads/2013/05/Flexibility-Undergrad-Success.jpg
http://static.businessbecause.com/uploads/default/news/images/70c639df5e30bdee.png
http://static.businessbecause.com/uploads/default/news/images/70c639df5e30bdee.png

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