High-Impact Online Marketing Strategies

Presented by Nate DameCEO & Founder, SEOperks

Online Marketing?

More fun available at http://mashable.com/2012/07/02/best-cat-memes-ever/ and http://blog.visual.ly/how-to-go-viral-every-time/.

Online is Changing

Every Consumer = Private Detective

Time to Shine!

Early Online Marketing

Flyer > WebsitePaid Search > WebsiteSocial Media > Website

Online Marketing Today

Tons of Options

http://moz.com/blog/goodbye-seomoz-hello-moz

Agenda

1. Establish your presence2. Evaluate marketing opportunities3. Tell your story4. Search engine optimization (SEO)

Foundations: Establish Your Presence

Establish Your Presence

When users search for YOUR BUSINESS, make sure they find YOUR BUSINESS.

Where to Be

1. Google+ Local2. Facebook Page3. LinkedIn4. Yelp5. Yahoo 6. Bing Local7. TwitterRestaurants: Zagat, Urbanspoon, Tripadvisor

How to Claim

1. Search and “Edit / Claim” first!

(Only create new listing only if your business is not already listed.)

2. Fill in every detail you can. Focus on providing helpful details for your customers.

3. Add photos! (when able)

Basic Website Considerations

What questions do clients have?What benefits do we offer? (not features)What action do I want visitors to take?

• Clean, modern, simple design• Prominent contact options

Simple

Logical Calls to Action

Unique, Helpful User Experience

Evaluate Marketing Opportunities

Where do you want to put your $$?“Interruption Marketing” Tactics: Avg. Cost of Acquisition:

Paid Search (PPC) $95.00

Contextual Ads $115.00

Banner & Display Ads $150.00

TV, Radio & Print Media $180.00

Brand Advertising $Unknown

“Inbound Marketing” Tactics: Avg. Cost of Acquisition:

Organic Search (SEO) $15.00

Community / Forum Participation $20.00

Social Media Marketing $35.00

Blogs & RSS $60.00

Video Content $70.00

Source: SEOmoz

Online “Interruption Marketing”

Se-ries1

InvestmentAvg. Traffic

Online “Inbound Marketing”

Se-ries1

InvestmentAvg. Traffic

Inbound Marketing For the Win!

Tell Your Story

Content Marketing

What is content marketing?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

http://contentmarketinginstitute.com/what-is-content-marketing/

Opportunities Abound

• 1 million live viewers on Youtube• Biggest live web streaming event in history

Opportunities Abound

• Millions of views within 24 hours

• Video led to $7 million in funding

Marketo: The Power of Marketing Automation

Rackspace: The Cloud is Awesome

Why is content marketing so powerful?

• One blog post can:– Engage your existing audience– Attract new followers– Get “shared” – free marketing!– Attract links (huge for SEO)– Attract long-tail SEO traffic– Generate word-of-mouth– Generate leads– Nurture leads– Help make sales

Content Marketing One-Page Strategy

Search Engine Optimization (SEO)

Why SEO?

“I want to learn more about a company/product/service, so I’m going to go online and ____________ it.”

Search Ranking Factors

Link Building: 42%

Closely Tied to Link Building: 14%

Site Optimization & Other: 44%Link Building: 56%

Search Ranking Factors

Link Building: 42%

Closely Tied to Link Building: 14%

On Site Optimization & Other: 44%Link Building: 56%

SEO Crash Course

1. Clean site users love2. Remove technical barriers3. Tell your story

In Review

1. Establish your presence2. Evaluate marketing opportunities3. Tell your story (Content Marketing One-Page

Strategy)4. Learn SEO (free webinars available)

Questions, Feedback and Complaints!

Nate Dame @seonateCEO & Founder, SEOperksnate@seoperks.comm: (312) 870-0056

Thank You Sponsors!

Get $50 in free credits at www.grasshopper.com/seoperks

Nate Dame @seonateCEO & Founder, SEOperks.comnate@seoperks.com m: (312) 870-0056