How to Take Your Social Recruiting to the Next Level

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Today’s Moderator

Casey Marshallcasey.marshall@greenhouse.io

#HiringHacks

What is Hiring Hacks? • The hiring hacks series is presented by Greenhouse

• Greenhouse is an end-to-end recruiting optimization platform, helping companies get better at recruiting

#HiringHacks

Hiring Hacks Series• Each webinar in the series focuses on strategies and tools that

helps measurably improve the recruiting process and outcomes

• In this Hiring Hacks, Greenhouse partnered with HireVue to discuss:

• Strategies that effectively engage candidates on social platforms

• Quick tips on using social media to attract high-quality candidates

• A few ways to showcase your company culture through social messaging #HiringHacks

HIRING HACKS

Who is Ben Martinez?

VP People and Culture at HireVue

Hired over 120 people since 2013

Aligned culture and built culture based on values

Writes at benmartinez.co and podcast at Secret Tech Sauce

Formaly at Pepsi, Honeywell and Energizer

@ benmartinezj #HiringHacks

AUDIENCE POLL

@ benmartinezj #HiringHacks

Social Recruiting

@ benmartinezj #HiringHacks

Why: How NOT to Chaperone a teenager party Circa 2011

@ benmartinezj #HiringHacks

High School house party gone wild (St. Louis, MO. 2011)

Abby of Gen Z (Millennial)

@ benmartinezj #HiringHacks

Social and Professional networks are here to stay

@ benmartinezj #HiringHacks

SOME HEAVY LIFTING

@ benmartinezj #HiringHacks

Know your culture, to know what you are marketing– 10 Attrivutes at HireVue

Awareness, then work to make your culture right as you market– Openness to social media centered on trust / transparency

Tribal Leadership

5 Stages of Tribal Culture

@ benmartinezj #HiringHacks

Social Media is Crowded!

@ benmartinezj #HiringHacks

@ benmartinezj #HiringHacks

Hack into the 5 Phases of Recruiting with Social Media

#HiringHacks

Truck Driver Job Description

Attraction

@ benmartinezj

#HiringHacks

Sourcing

@ benmartinezj

#HiringHacks

Social Hustler’s equation:

• Twitter: 2 Favs/1 RT

• LinkedIn: 2 Endorsements per day

Engagement

@ benmartinezj

#HiringHacks@ benmartinezj

Twitonomy, other freebies, and videoSelection / Screening

#HiringHacks

Offer / On-Board

@ benmartinezj

#VUENATION

@ benmartinezj #HiringHacks

Think Like a Marketer, Act like a Recruiter

#VueNation – Think Like a Marketer, Act Like a Recruiter

@ benmartinezj #HiringHacks

Ben Martinez | @benmartinezj