1

Top Tips

to win

More Business

2

Web Marketing is a Marathon

3

This is a Sprint

4

Get Found

www.google.com/places

5

Get Found

6

Get Found

7

Probably the

greatest marketing opportunity

known!

8

Get Found

Google

Adwords

Google

Base

9

Get Emailing

10

It’s Not Expensive

Get Emailing

11

It’s Effective

Get Emailing

12

13

Get Networking

14

• Great way to stay in touch with existing clients

• Reach out to new audiences and markets

• Better understanding of related markets

• Relative low cost of entry

• Possible high return

Get Networking

15

Average age distribution across social network sites

0-17 18-24 25-34 35-44 45-54 55-64 65+

15%

9%

18%

25%

19%

10%

3%

Data source: Google Ad Planner

16

Social Media is the

No. 1 online activity

Get Networking

17

2/3rds of the Global Internet population visit

Social Networks

Get Networking

18

10% of all internet time is spent on Social

Networks

Get Networking

19

Social Networks

www.facebook.com

20

1/ China

2/ India

3/ Facebook

4/ USA

Facebook

If Facebook was a country it would be

21

Adds 1/2m users every

day

Facebook

22

5bn minutesspent on

Facebook EVERY day

Facebook

23

1bn• web links

• news stories

• blog posts

shared each week

Facebook

24

Facebook now has a greatershare of theinternet than

Facebook

25

Business Networks

26

Linkedin – Networking for Professionals

27

100 millionregistered professional

users in more than

200 countries

Linkedin – Networking for Professionals

28

More than 50% located outside

of the USA

Linkedin – Networking for Professionals

29

More than 1m companies have

a Linkedin Company Page

Linkedin – Networking for Professionals

30

Adds 1m new members every 12 days

Linkedin – Networking for Professionals

31

More than 2bn people searches

in 2010

Linkedin – Networking for Professionals

32

Viral Marketing’s free…..pst pass it on

33

• Get other people to do your marketing for you

• It’s free

• Give them something in return if possible

Viral Marketing’s free…..pst pass it on

34

Viral Marketing – How & Why

The Thresher ‘Virus’

35

• Discount Voucher intended for Suppliers and their Friends

• Circulated via chat-rooms, blogs and email 800,000 times

Viral Marketing’s free…..pst pass it on

36

• Created queues outside stores

• National TV news coverage

• National Radio coverage

• National Print news coverage

• Generated a rumoured £15m T/O

Viral Marketing’s free…..pst pass it on

37

Get Filming

38

Video Marketing

2nd most searched

site on theinternet

39

Video Marketing

2bnvideos watched

every day

40

Video Marketing

24 hoursof new contentuploaded every

minute

41

Video Marketing

Average personspends

15 minuteson YouTube every day

42

Video Marketing

70% of YouTube

activity takes place outside of

the USA

43

Video Marketing

YouTube clips now

incorporated in Google Search

results

44

Your Video

Get Filming

45

Your Video

Get Filming

46

47

• An easy way to update latest news

• An informal way of communicating

• Helps with the search engine position of your website

• Opens your business to a wider audience

• Helps keep your clients updated

Get Blogging

48

When you have something to sell

When you have something new to offer

When something changes

When you have some news

When you have something to say

Get Blogging

49

www.blogger.com

www.wordpress.com

Get Blogging

50

TWITTER

51

Twitter

52

• Easy to use

• Easy way to keep in touch

• A way to reach potentially large market

• Short sharp communication tool

Get Tweeting

53

Apps

54

What’s on the Horizon?

55

Location Marketing

56

Location Marketing

57

Get Real – Augmented Reality

58

Get Real – Augmented Reality

59

Groupon

60

Right People, Right Results workshop

61

Right People, Right Results workshop

• Free 1½ day workshop on recruitment and progression and performance management

• The workshop will enable you to:– Identify and develop the right people to fulfil your business

objectives– Use performance management to improve efficiency and

profitability in your organisation– Benchmark your business and produce an action plan to realise

your company’s ambitions for growth through your people

• 1-1 follow-up meeting to help you to implement your action plan

62

Andy Poulton

Business Link

M: 07966 547146

E: andy.poulton@businesslinksw.co.uk

W: www.businesslinksw.co.uk/eventspresentations

Thank You