Post on 17-Jul-2015
transcript
SOCIAL BUSINESSHoe zet je effectief LinkedIn in om leads tegenereren?
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Over Exact
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Jeroen Ederveen
Jeroen Ederveen
Senior Online Marketing Specialist
Internationaal ervaren op het gebied van B2B online marketing in IT. Demand en lead generation, lead nurturing en social selling.
+31 620 333 121 | jeroen.ederveen@exact.com@ederveen | linkedin.com/in/ederveen
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EEN SNOEP-WINKEL MET MEER DAN 350 MLN PROFIELEN
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UP-TO-DATE CRM
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HET GAAT OM DE BIG PICTURE. ONLINE PRESENCE IS NIET GENOEG.
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Website- Contactforms- Quotations- Downloads- Webinars- Newsletter
GoogleAdWords (SEA)
SocialLinkedIn, Twitter
SQL
MQL
None
CRM
Lead Nurturing Program
Remarketing
Demand generation Leadgeneration Sales funnelLead Qualification
Lead Scorings Matrix WonLost
GoogleOrganic (SEO)
EmailNewsletters, Updates,
Promotions
The Bigger Picture
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Display AdvertisingRTB
Content MarketingBlog
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Voorkom suboptimalisatie
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Directe conversie is een utopie
The Buyer’s Journey
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De eerste stappen tot aankoop…
Awareness Consideration Purchase
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Touch, Tell, SellPraktisch stappenplan
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STAP 1: FIX THE BASICS FIRST
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Stap 2: Doelgroep bepalen
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Stap 3: Touch & Tell
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Stap 4: Sell
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Touch, Tell, Sell op LinkedIn
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Target Accounts
Sponsored Updates
InMails & Retargeting
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Tips & Trics
1. Touch, Tell, Sell!
2. Gebruik de ‘exclude’-functie voor targetting binnen MKB; nog niet alle bedrijven hebben een company page.
3. Stuur je updates eerst organisch, ‘populaire’ posts scoren veel beter.
4. Benchmark engagement op posts: 0.5% is goed, > 1% geweldig.
5. Gebruik Direct Sponsored Content bij veelvuldig gebruik of testen.
6. Verrijk je CRM a.d.h.v. social logins.
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© 2015 EXACT
De LinkedIn Lead Accelerator (LLA)
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© 2015 EXACT
Website- Contactforms- Quotations- Downloads- Webinars- Newsletter
GoogleAdWords (SEA)
SocialLinkedIn, Twitter
SQL
MQL
None
CRM
Lead Nurturing Program
Remarketing
Demand generation Leadgeneration Sales funnelLead Qualification
Lead Scorings Matrix WonLost
GoogleOrganic (SEO)
EmailNewsletters, Updates,
Promotions
The Bigger Picture
- SOCIAL BUSINESS: LEADS GENEREREN MET LINKEDIN20
Display AdvertisingRTB
Content MarketingBlog
© 2015 EXACT
Q&A@ederveenjeroen.ederveen@exact.comlinkedin.com/in/ederveen+31 6 20 333 121
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© 2015 EXACT
Disclaimer
This document contains certain statements and expectations that are forward looking, and which are based on information and plans that are currently available. By their nature, such forward-looking statements and expectations generate risk and uncertainty because they concern factors and events in the future and depend on circumstances that may not occur.
Unforeseen factors that could influence the statements and expectations may, for instance, be changes in expenditures by companies in the markets we operate in; economic, political and foreign exchange fluctuations; possible statutory changes; changes in salary levels of employees; or future takeovers and divestitures.
Exact can therefore not guarantee the accuracy and completeness of such statements and expectations, nor that such statements and expectations will be realized. Actual results may differ materially. Exact refuses to accept any obligation to update statements made in this document.
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