How a small publisher struggles with innovation and digital transformations Christian Kohl, Director...

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How a small publisher struggles with innovation and digital transformations

Christian Kohl, Director IT, De Gruyter, 29.09.2015

Contents

• Digitization & Innovation – 7,5 Challenges for a small publisher (plus one secret extra challenge – FREE – order now!)• Example No 1: Building an online

platform• Example No 2: Building a CMS

1) No IT Talent/Skills in-house

2) Hard to attract IT Talent

3) Finding the right partners …

4) Just one (and no magic) bullet

5) Limited ability/means to invest6) Difficult to keep up sustained investment

7) Strong traditional forces to overcome7,5) Extremely broad portfolio

8) Do the Right Thing?!

Example No 1: Building an online platform

Example No 2: Building a CMS

Thank you very much!

Christian Kohlchrkohl@gmail.com