How can companies use packaging, labelling, waranties and graduates as marketing tools ?

Post on 11-Apr-2017

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How can companies use packaging, labelling, warranties & graduates as making tools ?

I OFFER TO SELL THEM FREELY. CAN ANYBODY HELP ME ????

PACKAGE IS THE BUYER’S FIRST ENCOUNTER WITH THE

PRODUCT...

FACTORS AFFECTING THE GROWTH OF

PACKAGING AS A TOOL

I) SELF-SERVICEII) CONSUMER AFFLUENCEIII) COMPANY & BRAND IMAGEIV) INNOVATION OPPURTUNITY

OBJECTIVES OF PACKAGING

I. IDENTIFY A BRANDII. CONVEY DESCRIPTIVE & PERSUASIVE INFORMATION III. FACILITATE PRODUCT TRANSFORMATIONIV. ASSIST AT HOME STORAGEV. AID PRODUCT CONSUMPTION

HERE IS THE PROOF….

LABELLING

FUNCTIONS OF LABELLING

I) DEFINES THE PRODUCT BRANDII) GRADES THE PRODUCTIII)DESCRIBE THE PRODUCTIV)PROMOTE THE PRODUCT

IF YOU CHEAT, THEN FACE THE WRATH…

PROF. SAMEER MATHURIndian Institute Of Management, Lucknow

Professor in Marketingwww.IIMInternship.com

Created By;

SIDHANT PATINATIONAL INSTITUTE OF

TECHNOLOGY, ROURKELA

As an intern, under the guidance of,