Post on 11-Apr-2017
transcript
How can companies use packaging, labelling, warranties & graduates as making tools ?
I OFFER TO SELL THEM FREELY. CAN ANYBODY HELP ME ????
PACKAGE IS THE BUYER’S FIRST ENCOUNTER WITH THE
PRODUCT...
FACTORS AFFECTING THE GROWTH OF
PACKAGING AS A TOOL
I) SELF-SERVICEII) CONSUMER AFFLUENCEIII) COMPANY & BRAND IMAGEIV) INNOVATION OPPURTUNITY
OBJECTIVES OF PACKAGING
I. IDENTIFY A BRANDII. CONVEY DESCRIPTIVE & PERSUASIVE INFORMATION III. FACILITATE PRODUCT TRANSFORMATIONIV. ASSIST AT HOME STORAGEV. AID PRODUCT CONSUMPTION
HERE IS THE PROOF….
LABELLING
FUNCTIONS OF LABELLING
I) DEFINES THE PRODUCT BRANDII) GRADES THE PRODUCTIII)DESCRIBE THE PRODUCTIV)PROMOTE THE PRODUCT
IF YOU CHEAT, THEN FACE THE WRATH…
PROF. SAMEER MATHURIndian Institute Of Management, Lucknow
Professor in Marketingwww.IIMInternship.com
Created By;
SIDHANT PATINATIONAL INSTITUTE OF
TECHNOLOGY, ROURKELA
As an intern, under the guidance of,