How can data be used to design services and engaging user experiences?

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How can DATAbe used to design services and to create engaging experiences?

Mark Wane @markbwaneInspired by the knowledge transfer from London Fusion’s

Services in the City (Open Data) Design Jam 19/03/2014. OpenData thinking and examples from Chris Downs and UCL.

”The iconic products of the future won’t be made of plastic, or metal, or glass.They will be made of data.”Chris Downs - Founder of Live|Work

“Open data is data that can be freely used, reused and redistributed by anyone – subject only, at most, to the requirement to attribute and sharealike.”

OpenDefinition.org

90% of the data in the world was created in the last two years alone

Data comes from ‘everywhere’ - sensors, mobile devices, government to name a few

Increasingly geo-located

OpenData thinking and examples from Chris Downs and UCL.

So where would I go to get data?

1.0 Find it ‘Open data sources and live feeds exist across various industries’

1.0 Find it

citydashboard.org

2.0 Scrape it‘Services exist to scrape data from various digital channels’

3.0 Make it‘Create and publish your own data or develop apps to do this.’

Dashboards and infographics allow us to visualise and communicate data easily.

Check out our infographics on Pinterest!

www.pinterest.com/entropii

But to design with data is more than just data visualisation

INSIGHT

ENGA GEMEN

Data is used in a variety of services from urban planning, utilities and in enhancing experiences.

Utility

UtilityOpenData thinking and examples from Chris Downs and UCL.

Data can be used to leverage experiences tailored specifically to the user.

Netflix used data about the most popular actors, types of show and context to create the award winning House of Cards

How can I use data to design services with engaging user experiences? ...Perhaps by collaborating at a design jam like one recently hosted by London Fusion.

Start by thinking about how different industry sectors could use data to, offer new, or enhance existing services.

Business, travel, health, education...

OpenData thinking and examples from Chris Downs and UCL.OpenData thinking and examples from Chris Downs and UCL.

Consider how open data can be found, scraped or created to offer a value added service for people.

Such as a new City Travel App?

Using data to optimise travel journeys, focused not just on speed or cost but experience...

1. Use location data and travel feeds to plan routes.2. Use map data to suggest a scenic walk?3. Scrape data to suggest attractions on route?4. Generate data to enhance the experience and share with others...

Consider the users!

People, Personality, Roles, etc

Stage 1

Stage 2

User Story, Goals & Objectives

Stage 3

Intrinsic/Extrinsic Motivations

Persuasion: Rationality, Credibility & Emotion

Personas & Contextualisation

Stage 4

Stage 5

Identify

Organise

Motivate

Engage

Map out the service

Optimise the experience

Discovery ExperienceCreation

Production

Usability

With data comes more data and with that comes more design opportunities...

Mark Wanemark@entropii.com | www.entropii.com

INSIGHT

DESIGN

IMPROVEMENT

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How can data be used to design services and engaging user experiences?

Data & Analytics