How can Dubizzle tap into a retail market that is invisible to many

Post on 25-Jun-2015

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A portal that allow users to create a different market segment catering the buyers market where they can post their demands according to their requirements. Sellers will have the incentive to generate the demands according to buyer's perspective.

transcript

Dubizzle 26 Aug 2014

Ephlux Insights

2

Current Scenario

Seller’s Perspective

Visits an Ecommerce

website

User publishes

the ad

Buyer contacts the

seller

Deal is done

3

Log-in to Dubizzle.com

Property For Sale

Vehicles for sale

Job Vacancies

Current Feature

BIG IDEA

5

Objectives To increase the ROI

To market through Mobile

To provide a unique value-proposition

Plan 1Buyer’s Perspective: user

post his demands with price,

required item and other characteristics

Seller can directly contact the buyer

through blog or his/her contact

Sellers can search for potential

buyers

Alert the buyer each time a similar

product is posted at Dubizzle.com.

Buyer’s MarketPost a demand

When sellers meet buyers, the likelihood of the deal being closed becomes 65%

Eliminate the gap. Two way communication and processing

Buyer's perspective market

The demand will allow seller's to seek potential buyers

Increases number of visits as per new market segment

8

Location based searching will enable the Buyer to search according to his location

GPS location search mechanism

This feature should also be added in Dubizzle’s mobile application

Plan 2

9

Location based searching mechanism feature.

Buyers and sellers will communicate more efficiently

Detects your location and points out potentials buyers and sellers in your area

Enhances the user experience and better UI

Plan 3Affiliate with mobile networks in Order to provide offers. (Etisalatand Du)

Online mobile advertisement onconnectivity

When connected toInternet, Dubizzle ad pops up on user’sscreen

11

• Mobile marketing through Mobile Networks with on the go connectivity

• 19% of the people click on the ad

• 17% actually make the purchase

• It will help expand the audience

• It will create more awareness

12

Plan 1; Buyer’s

Perspective

Plan 2; Location

based searching

Plan 3; Affiliation

with mobile networks.

One Big Solution

One Big Solution