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From Invisible Interfaces to Invisible Advertising
Date post:21-Oct-2014
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Part of the Saatchi & Saatchi LA Brown Bag Lunch chat series. A quick talk on my impressions from Amber Case's Keynote at SXSW 2012 on Invisible Interfaces and how it applies to the work we do here at Saatchi & Saatchi LA.
Transcript:
<p>#SSLA Brown Bag Lunch SeriesFrom Invisible Interfaces to Invisible Advertising?April 12, 2012</p> <p>We are all cyborgs. - Amber Case</p> <p>http://www.vice.com/en_uk/read/talking-to-the-future-humans</p> <p>http://www.vice.com/en_uk/read/talking-to-the-future-humans</p> <p>The second we look at those glowing smartphone screens we become a cyborg. - Amber Case</p> <p>http://www.flickr.com/photos/59704624@N06/6024954857/</p> <p>http://www.flickr.com/photos/44373968@N00/2565606353/</p> <p>The best technology is invisible, gets out of your way and lets you live your life.</p> <p>But what if...</p> <p>http://www.flickr.com/photos/44373968@N00/2565606353/</p> <p>The best technology advertising is invisible, gets out of your way and lets you live your life.</p> <p>Allowing me to share and relate with other owners</p> <p>Giving me a convincing reason to consider</p> <p>Helping me shop smarter</p> <p>A chance for me to connect and create with other fans</p> <p>http://www.flickr.com/photos/44373968@N00/2565606353/</p> <p>Enable people to do things better.</p> <p>And, respect their time.</p> <p>http://www.flickr.com/photos/44373968@N00/2565606353/</p> <p>Not just ads, but ideas worth talking about.</p> <p>#yesplease </p> <p>http://www.flickr.com/photos/44373968@N00/2565606353/</p> <p>thank you.@nguyenduongParticipation Planning Director Saatchi &amp; Saatchi LA</p>
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