% of Marketing Conferences

last year where someone

quoted Darwin

95%

@KaraLWallace

"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change."

- Charles Darwin (1809 - 1882)

Now taken as a given:

Amount

Speed

Constancy

of Change taking place

in marketing

@KaraLWallace © 2014 Kara L. Wallace

HAPPY NEW YEAR!!!

HAPPY NEW YEAR!!!

HAPPY NEW YEAR!!!

Measure soc ia l

media l ike PR

– no one

expects a sale

f rom an ar t ic le ,

but you might

be able to star t

a new

re lat ionship /

thought

leadership

METRICS:

TWITTER

CYCLE

You Win…a New Job Description!

Photo: The Price is Right www.cbs.com @KaraLWallace

You’re a Publisher!

@KaraLWallace Article: http://www.forbes.com/sites/christacarone/2013/07/25/content-marketing-a-playbook/

You’re a Tech Expert!

(that would be 2017)

@KaraLWallace

17 ATK Public

Stereotypical Culture Clash

Left Brain

Risk Averse

Thoughtfully Thorough

Right Brain

Risk Welcoming

Need for Speed

IT Marketing

Source: Metis Strategy Research

Presentation by Jeff Kubacki, CIO

You’re a Change Manager!

Instead of IT, should HR be marketing’s

new BFF?

@KaraLWallace © 2014 Kara L. Wallace

Marketers need to build a content and messaging strategy… to demonstrate that despite all of their learning on their own, they have missed something materially important to the performance of their business.

-Brent Adamson, The Challenger Sale

Pick Your Challenge!

Photo: The Price is Right www.cbs.com @KaraLWallace

How are you…

A) Determining the right roles?

B) Securing funding for new resources

needed?

> Writing job descriptions?

> What stays In-House vs. Outsourced?

How easy/difficult have you found selling all of

this to C-Suite?

@KaraLWallace © 2014 Kara L. Wallace