Good Morning
Bergen
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@joeri
Goeiemiddag
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@joeri_insites
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Crowdsourcing emerging designers
via social media
Designers get their inspiration from
life in the city, the club scene,
each other, their expert coaches,
the Heineken brand and of course…
clubbers!
The layout takes a cue from
the nightlife journey of clubbers
R2=.57
R2=.74
R2=.62
InSites Consulting Brand Model tested by path analysis
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“SCENE (T)AP(P) 50 Chicago bars Cams recognizing numbers & gender
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Insert movie Adidas
Real
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Real
//Authenticity for
Generation Y
Real
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①Stay true to your roots, but don’t shout
②Warm & close is the new cool
①Be transparent and respectful, listen (like
friends)
Real